Jägermeister is launching its first ever international streetwear collection. Each of the strictly limited pieces fuses core elements of the brand with bits of nightlife and contemporary streetwear fashion. The BEST NIGHTS Collection.
Right now, best nights look radically different because of the global coronavirus pandemic. Nightlife has come to a standstill in many places. That is why the collection conveys a message of optimism that, with a great deal of patience, we will hopefully soon be able to enjoy our best nights together again.
APART, BUT TOGETHER
The BEST NIGHTS collection combines elements of the Jägermeister brand, urban streetstyle and facets of nightlife in twelve exclusive streetwear pieces. Every piece contains the location coordinates of Jägermeister headquarters in Wolfenbüttel, Germany, which thread throughout the collection as a unique and unmistakable symbol and a subtle nod to the brand.
The collection is available online at www.bestnights.com starting 31st of January 2021 in 22 markets in Europe, North America, Asia (Taiwan) and Africa (South Africa)
The pieces of the BEST NIGHTS collection are made from 100% organic cotton, certified according to the Organic Cotton Standard (OCS). The clothing is manufactured in the EU – soleley in Germany and Portugal. This ensures short supply chains and enables a production according to fair European standards.
Streetwear stands for individuality, authenticity, unconventionality – attitudes which have always been at the core of our brand. Jägermeister has long since evolved into a lifestyle brand.
The exclusive items allow brand enthusiasts to gear up for the best nights of their lives and also remind us all of the true meaning of best nights spent with friends. Jägermeister is contributing one euro for each order placed to the United We Stream initiative. The international platform and streaming initiative is committed to supporting the global club culture during this worldwide crisis.