Aldi’s Baby Line hits shelves in USA
Aldi grocery stores in the U.S. have launched Little Journey, the first full line of baby products hitting store shelves nationwide next week. The new line features award-winning baby changing and feeding essentials at prices that will save parents up to 50% on their grocery bills. In honor of Little Journey supporting parents and little ones alike, Aldi also pledged more than $350,000 in the form of funds and baby changing essentials to the March of Dimes’ Give them tomorrow Campaign and Feeding America
“With the introduction of Little Journey, we’re thrilled to now provide parents with an easier, more affordable way to shop for quality baby essentials,” says Liz Ruggles, director of marketing, Aldi, and a mom. “Additionally, through our work with March of Dimes and Feeding America, we’re excited to be able to give back to our communities and further support parents and babies around the country.”
Starting this month, Aldi will be stocking its shelves with affordably priced, high-quality Little Journey diapers, snacks and wipes. Little Journey’s award-winning changing essentials have children and parents covered with gentle cleansing wipes, diapers in six sizes for growing little ones and training pants for on-the-go toddlers. Feeding essentials under the line include a variety of baby and toddler formulas, as well as infant-to-toddler snacks.
As part of the launch, the grocer pledged a USD 100000 donation to the March of Dimes in support of the non-profit’s Give them tomorrow Campaign. Through the donation, Aldi will help the March of Dimes with its mission to improve the health and wellness of moms and babies across the U.S. through healthy pregnancy and prenatal care programs.
Dedicated to giving back to its communities, Aldi also partnered with Feeding America to distribute more than USD 200000 worth of changing essentials to Feeding America member food banks around the country. Each Aldi store will work with its local Feeding America chapter to help bring these high-quality products to babies and parents in Aldi markets. In addition, Aldi made a USD 50000 gift to Feeding America to support hunger-relief efforts.
Additionally, this month, Aldi kicks off a multifaceted marketing campaign featuring TV spots, radio commercials, online banner ads and a mobile marketing tour. From August through November, Little Journey will hit the road with the Little Journey Little Ones Rest Stop, a mobile ‘pop-up’ changing and feeding station. The roaming rest stop will visit festivals, celebrations and events across the country to hand out product samples and provide a safe, clean place for event-going parents to change and feed little ones.