Puig to Acquire Byredo

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes. By guest author Robert William from Business of Fashion Puig is set to acquire Byredo, the Swedish brand known for its crisp, minimalist branding and high-end, gender-neutral perfumes. While the companies declined to … More Puig to Acquire Byredo