Connected and loyal, millennial parents have clear ideas of how they want to shop

By guest author Fiona Soltes, a freelancer for the magazine Stores of NRF U.S National Retail Federation It has been said for a while that the presence of those millennial “kids” changes everything. Recently, however, the thought has taken on a whole new meaning. Millennials — typically identified as those born between 1981 and the … More Connected and loyal, millennial parents have clear ideas of how they want to shop