What Fashion Needs to Know About Netflix’s New Ad Tier

Being an early advertiser on the biggest video streamer has its advantages, but there are other factors for brands to consider.

 

 

By guest author Malique Morris

02 November 2022

Key insights

The streaming market is less crowded and competitive than the social media advertising space.

Netflix is charging more to run ads than competing platforms, but not offering the same targeting and measurement capabilities as its rivals.

There are benefits to being early Netflix advertisers for brands with limited marketing budgets if they take the right testing approach.

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