Justmylook to open first physical store with interactive TikTok area

By guest author Sahar Nazir from Retail Gazette

  • Justmylook to open first retail store in Yorkshire on July 13
  • The shop will stock over 2000 products from over 40 brands
Caption courtesy by Retail Gazette

Online beauty retailer Justmylook is set to open its first physical store to offer more than 40 different brands in one space.

The retailer will open the new store on July 13 in Brighouse, West Yorkshire.

The shop will feature an interactive area housing a hand-picked selection of TikTok’s most viral products, inspired by the #TikTokMadeMeBuyIt trend.

Over 40 brands, including Yves Saint Laurent and Giorgio Armani as well as Olaplex and Dermalogica, will be available in store.

The store will stock over 2000 products available from its online offering and consumers can browse everything from exclusive hair care ranges to on-trend cosmetics.

“This store will act as a one-stop-shop where shoppers can pick up all their favourite items from a large selection of well-known beauty brands,” Justmylook director Luke Williams said.

“The first of its kind to have an interactive area where consumers can shop from a selection of TikTok’s trending products, this store aims to pave the way for trending beauty in the retail space.”