CALIDA GROUP appoints Dr Hanna Huber as Chief Information & Digital Officer


The CALIDA GROUP appoints Dr Hanna Huber as Chief Information & Digital Officer (CIDO) of the Group. She is expected to assume her position in January 2023.

Dr Hanna Huber

As CIDO, Hanna Huber will be responsible for the digital transformation as well as the sustainable digital development of all business areas of the CALIDA GROUP. The newly created position will bring the Group’s IT business areas together under one umbrella in order to continue and further optimize the company’s successful digitalisation strategy.

Hanna Huber brings many years of experience in the textile industry and E-Commerce and has successfully led various IT and technology teams over the past ten years, most recently as Group VP Technology Strategy & Governance at the Otto Group in Hamburg. In this role, she was responsible for the Group’s technology strategy and, together with her team, helped to transform Otto into a leading technology company. Prior to this, Hanna Huber was Director Technology Operations at Zalando, where her responsibilities included the cross-team implementation of the technology strategy.

Timo Schmidt-Eisenhart, CEO of the CALIDA GROUP, comments: “Thanks to the new position of the CIDO, we can consistently accelerate the digital transformation of our Group. Our Group will thus become even more powerful as a digital company, and we will be able to make further use of the synergies between our brands. We are delighted to have been able to recruit Dr Hanna Huber for this essential task. With her many years of experience in e-commerce and her sound expertise in digitalisation strategies, she is predestined to systematise and optimise the digital development of the CALIDA GROUP.”

The CALIDA GROUP is a globally active company for premium underwear with its head office in Switzerland. It consists of the brands CALIDA, AUBADE, erlich textil and Cosabella in the underwear and lingerie segment as well as the outdoor furniture brand LAFUMA MOBILIER. The CALIDA GROUP stands for high-quality products that delight consumers every day. In 2021, the Group generated sales of over CHF 298 million with around 2400 employees. The registered shares of Calida Holding AG (CALN) are traded on SIX Swiss Exchange AG.