CALIDA GROUP appoints Norbert Dengel as Managing Director of REICH ONLINE SOLUTIONS

Norbert Dengel has been Managing Director of the Excellence Centre REICH ONLINE SOLUTIONS (ROS) since 1 June 2022. As part of the CALIDA GROUP, ROS is responsible for the entire online business and operates and develops the Group’s state-of-the-art online shops. With his ten years of international experience in the area of e-commerce, Norbert Dengel is now bringing his expertise to the CALIDA GROUP as Managing Director. He will use the ROS e-commerce platform to further optimise the online business of the CALIDA, AUBADE, Cosabella, erlich textil and LAFUMA MOBILIER brands. Most recently, the 39-year-old from Munich was Group Director E-Commerce at the FTI Group, before that he worked at

Timo Schmidt-Eisenhart, CEO of the CALIDA GROUP, comments: “With his networked, digital mindset and flair for future business models, Norbert Dengel will drive the further digital transformation of our Group. He will accelerate the online business of our brands with ROS and further ensure the sustainable successful development of the Group. We are delighted to welcome Norbert to the CALIDA GROUP as Managing Director.”

The CALIDA GROUP is a globally active company for premium underwear with its head office in Switzerland. It consists of the brands CALIDA, AUBADE, erlich textil and Cosabella in the underwear and lingerie segment as well as the outdoor furniture brand LAFUMA MOBILIER. The CALIDA GROUP stands for high-quality products that delight consumers every day. In 2021, the Group generated sales of over CHF 298 million with around 2,400 employees. The registered shares of Calida Holding AG (CALN) are traded on SIX Swiss Exchange AG.