Made Smarter Commission appoints Siemens’ Brian Holliday as new co-chair

Made Smarter, the national digitalisation movement to drive productivity, growth and sustainability in manufacturing, has appointed Siemens’ Brian Holliday as its new co-chair.

The Managing Director of Siemens Digital Industries will head up the Made Smarter Commission alongside Lee Rowley MP, Minister for Industry for the Department of Business Energy and Industrial Strategy, replacing UK industrialist and former Siemens CEO Professor Juergen Maier.

Together they will shape the future of Made Smarter and oversee the successful delivery of its Adoption and Innovation programmes, which help UK manufacturers to capitalise on new digital technologies such as additive manufacturing, internet of things, and robotics and automation. The programmes have already received over £150 million in government funding.

Brian Holliday said: “I’m delighted to be co-chairing the Made Smarter Commission with Minister Rowley through its next steps.

“Since the original Made Smarter Review in 2017, I have been struck by the importance of this government and industry partnership in manufacturing to highlight how much the sector matters to address the productivity, innovation and skills challenges in the UK and increasingly, to find the right levers to help to invest in material, resource and energy efficiency too.”

Mr Holliday and Mr Rowley will steer a board of leading industrialists from large and SME manufacturers as well as technology providers and manufacturing organisations, including: Make UK, GSK, BAE Systems PLC, GE Digital, the Royal Academy of Engineering, ICW, Renishaw PLC, ATEC Solutions, Lambert Engineering, the Confederation of British Industry (CBI), ABB Limited, Nestle UK & Ireland, TUC, Rolls Royce PLC, Jaguar Land Rover Ltd, Accenture and Airbus UK.

Minister for Industry Lee Rowley said: “I am delighted that Brian Holliday has become the new industry co-chair of the Made Smarter Commission.

“Brian has been involved since the start and brings deep manufacturing and tech expertise to our joint mission to improve productivity in manufacturing.”

A particular focus of the commission will be the roll out of the Adoption programme which is helping thousands of SME manufacturers in the North West, West Midlands, North East, and Yorkshire and the Humber regions take their first steps into digitalisation.

Donna Edwards, Director for Made Smarter’s North West adoption programme, said: “Brian is a fantastic replacement as co-chair of the Made Smarter Commission. I look forward to working with him and other board members in our continued efforts to drive-up productivity and slash carbon emissions through the adoption of new technologies.”

Brian Holliday is a member of the Executive Management Board of Siemens plc and Managing Director for Siemens Digital Industries, which serves the manufacturing and infrastructure sectors. He is also Chairman of Siemens Industry Software UK. He is a supervisory board member for the High Value Manufacturing Catapult in addition to being a main board member for Make UK, the Manufacturers’ organisation. A Chartered Engineer and Fellow of the Institution of Engineering and Technology, Brian started his career with Texas Instruments and went on to read Computer Systems at Cardiff University before joining Siemens, the global leader in electrification, automation and digitalisation in 1993.  He attained his Executive MBA at Manchester Business School in 2000 and in 2014 became a graduate of the CBI’s Executive Leadership Programme.

Made Smarter is the UK national industrial digitalisation movement to drive productivity and growth of manufacturing industries and put the UK at the forefront of the 4th Industrial Revolution. Backed by world-renowned businesses and working in partnership with the UK government, Made Smarter will make a real, everyday difference to people from the boardroom to the factory floor.

Made Smarter was formed following a nationwide review into UK manufacturing that recommended key changes: more ambitious leadership; greater innovation in developing new technologies; faster implementation and adoption of these technologies; and deeper understanding of the sector’s skills requirements. We’ll be boosting digital skills in the sector, bringing businesses and R&D together to develop new technology, and helping makers embrace new digital tools. In doing so, we’ll inspire the next industrial revolution and make the UK a leader in digital technologies. For more information, visit