Veteran VF Executive Returns to Lead Iconic Brand
VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories, on March 18, 2022, announced that it has appointed VF’s Kevin Bailey to the position of Global Brand President, Vans®. Bailey will continue reporting to VF’s Chairman, President and CEO, Steve Rendle and serving on the company’s Executive Leadership Team.
Kevin Bailey, VF Corporation (Photo: Business Wire)
This appointment marks Bailey’s return to the Vans® brand after holding several enterprise leadership roles at VF. Bailey was Vice President of Retail for Vans® when the brand was acquired by VF in 2004. He was later appointed as President of Vans®, a role he held from 2009 to 2016. Under Bailey’s leadership, revenue for the brand more than doubled to USD 2.2 billion.
“Kevin brings a deep level of knowledge and understanding of the Vans® brand, its consumer, and the global business to this role,” said Rendle. “He will work closely with the Vans® leadership team and our enterprise functions as we focus on re-energizing the brand’s global growth.”
Bailey has held a series of roles with increasing responsibility during his 17 years at VF. He most recently served as VF’s President, Asia-Pacific Region and Emerging Brands. In this role, he was responsible for VF’s Asia-Pacific regional platform as well as VF’s Emerging Brands platform, with responsibility for the Altra®, JanSport® and Smartwool® brands on a global basis. Previously, Bailey served as President of VF’s Action Sports Coalition, and the company’s Canada, Mexico, and Central/South America businesses.
Bailey replaces Doug Palladini, who served as Global Brand President of Vans® since 2016.
Rendle added, “We thank Doug for his dedicated and passionate service to the Vans® brand for the past 18 years and are grateful for his many contributions to its success during his tenure. We wish him all the best in his next chapter.”
About VF Corporation
Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.