Coloreel and Hirsch Solutions expands partnership to meet increased demand on the US market

Coloreel, with its unique technology for digital dyeing of textile thread on-demand, expands partnership with US leading distributor of embroidery machines, Hirsch Solutions.

Hirsch Solutions, Huntersville, North Carolina, is the leading distributor of embroidery machines and other decoration equipment on the US market, with a large network of high-end customers in the textile and decoration industry.

With the strengthened partnership, both companies are making additional investment in the areas of sales, service & support and marketing to meet the increased demand on the US market. As a result, Hirsch has the exclusive sales rights when Coloreel is purchased for use with a Tajima Embroidery Machine in the US. Additionally, Hirsch is authorized to distribute Coloreel to the entire US territory.

Torbjörn Bäck, CEO at Coloreel Group AB, comments: “I am so excited to announce that we and Hirsch now are taking this step to strengthen our partnership to meet the increasing demand for our products and technology on the US market. Hirsch is the world’s largest distributor of apparel decorating equipment with an outstanding reach and customer network.”


Ed Levy, Director of Software Technologies and Marketing at Hirsch, comments: “Coloreel brings levels of creativity, efficiency and sustainability that is not possible with traditional embroidery. Automating the process between automation solutions developed by Pulse Microsystems and Tajima embroidery machines creates unique opportunities for e-commerce companies to easily integrate Coloreel into their workflow to set themselves apart from their competition. All of us at Hirsch are very excited with our expanded relationship with Coloreel”.

About Coloreel
Coloreel is a Swedish textile innovation brand with a ground-breaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.

We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.

Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.

The result, of course, is embroidery at full potential.

About Hirsch Solutions

Since our inception in 1968, Hirsch Solutions has been helping apparel decorators of all levels – beginners to professionals – start, grow and diversify their business. From embroidery to screen printing to textile laser engraving to direct to garment digital printing and more.

Only Hirsch provides you with all of the tools you need to succeed.