UK Christmas trading tracker: how retailers performed over the golden quarter

By guest author Gemma Goldfingle from Retail Gazette

  • Retail Gazette tracks the big retailers’ sales performance over Christmas 2021
  • The Fragrance Shop and Seasalt among top performing retailers

Retailers including M&S, Tesco, Sainsbury’s and Asos have updated the market this month on how they performed over the all-important Christmas period. Retail Gazette keeps track on how the big retailers have fared during 2021’s golden quarter.

With Christmas 2020 proving so volatile as Covid restrictions led to store closures around the country, we have also compared retailers’ golden quarter sales’ performance against Christmas 2019 to get a truer picture of how they performed.

Christmas sales 2021