Having realized a total trade turnover of over 500 crores, Intimasia (March 8-10, 2018 at AdLux Convention Centre in Kochi, India) has been a revelation in connecting all the major facets of the intimate apparel industry with each other and facilitating an effective exchange of crucial ideas, contacts, and opinions
Spearheaded by the Intimate Apparel Association of India, India’s largest intimate apparel trade show proved to be an incredible opportunity for intimate apparel retailers as well as fashion entrepreneurs, brands, manufacturers, and other stakeholders to network among each other and share their experiences and insights in the sector. Mr. Rakesh Grover, the managing director of the Intimate Apparel Association of India, reflects on the event by declaring it as an unprecedented success. “We are so happy to see the phenomenal growth of the industry spurred just by this one event. We hope to see many of these faces and more in the coming years!” says Rakesh Grover.
Seeing how the intimate apparel industry is currently growing at an annual rate of 15 %, the success of Intimasia demonstrates the potential heights the industry could reach if it could organize its regional bases and build a solid national market. As it stands, the total value of the industry is estimated at a whopping 2450 Crores; at 500 crores – the sales and partnerships generated by the event yielded over 20 % of that amount, which stands as a remarkable achievement in the history of this sector.
Hosted at the Adlux International Convention and Exhibition Centre, this event featured some of the most popular intimate fashion brands in India and internationally- including US Polo, Hanes, V-Star, Ramraj, Naidu Hall, Lux Dollar, Bodycare, Paris Beauty, Juliet, Little Lacy, Sherry, Lady Care, Sweet Dreams, Red Rose, Sonari among other flourishing brands in this line of business. Through a set of workshops, exhibitions, fashion shows, press junkets, talks and award ceremonies; over 1200 firms and business organizations were able to promote and market their brand to visitors and further extend their customer base. In an unprecedented but game-changing move for the intimate apparel industry, the event organizers also set up consumer focus groups and collected their input as an effort to coordinate customer-retail interaction. They were also able to look into growth opportunities for the industry, both by interchanging strategies among each other as well as by learning of new initiatives and market trends discussed in the events.
By showcasing apparels such as lingerie, men’s innerwear, kids’ innerwear, sleepwear, loungewear, camisoles, slips, swimwear, beachwear, shapewear, thermals, active wear, yoga wear and socks, Intimasia demonstrated its wide appeal to all the visitors. The entrepreneurs, the event coordinators and the consumers were able to seek out business opportunities and plan out development schemes. Furthermore, the event proved to be a fantastic boost to the economy of Kerala in terms of driving up employment and sales for the state. Thousands of individuals from Kasaragod, Kottayam, Ernakulam, Kollam, Malappuram, Calicut, Trivandrum, Kannur, Palghat, Alleppey, Kozhikode, Thrissur and many other smaller towns of Kerala were able to attend the event and get an idea of what makes their state special in terms of intimate apparel fashion due to the high brand awareness and literacy rate of this state. Not only did this three-day affair provide many enterprising opportunities for so many retailers, consumers, brands, manufacturers, and distributors and stakeholders, it showcased how a tradeshow could directly impact growth of such a major industry in such a short period.
Yusuf Dohadwala, Chief Organisor& CEO of Intimate Apparel Association of India, says of the event, “We are amazed at how much revenue was generated through this event. It really shows how these networking opportunities could lead to increased sustained growth in the industry in a matter of just a few days”
The Event is conceptualized and managed by ‘Peppermint Communications Pvt. Ltd.’ who has 14 years of experience in the thriving intimate apparel industry. The organization crowns a leading publication ‘Inner Secrets’ Magazine which is responsible for enlightening the intimate apparel industry with latest market news, innovations, opportunities and trends for past 12 yrs.
Intimate Apparel Association of India (IAAI), founded on 30th May 2010, is the apex body striving to bring success and development to the intimate apparel industry of India. IAAI’s vision is to: “To promote, advance, expand and develop Indian intimate apparel industry such that it may soon be a force to reckon with not only in Indian markets, but also globally.”
Since its inception, the association has grown rapidly, gaining momentum over the years and as a result, propelling the industry to greater heights. In a span of four years, IAAI has developed a membership base of 1000+ brands & manufacturers and 10000+ retailer and distribution partners.