By guest author Sahar Nazir from Retail Gazette
- Thomas Pink relaunches website with “a new look and offer”
- The retailer closed its website last year after its owner LVMH was trying to sell the business
Thomas Pink has relaunched its website with “a new look and offer” under creative director Dean Gomilsek-Cole.The fashion retailer called the relaunch an “exciting new era of Thomas Pink”.
Thomas Pink said “English shirting from the heart of London for life in the 21st Century” is back as a pureplay digital store.
The shirtmaker’s website sells shirts, ties, socks and pocket squares with prices ranging from GBP 18 to GBP 175.
Gomilsek-Cole will develop the “exciting new era, reimagining a beloved brand”.
A music-themed promotional campaign, Pink People, is being led by musician Reuben James.
The retailer closed its website last year after its owner LVMH was trying to sell the business it bought in 1999 for around £41.6 million.
Thomas Pink’s brand and intellectual property rights were bought by former JD Sports Fashion trading director Nick Preston in February.
A new holding company called Thomas Pink Shirtmaker was set up in the US.