Global Consumer Types: Who They Are and How They Live
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create distinct, personality-driven Consumer Types at global and country levels.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
This E-Book is commercially available here
The Next Billion Consumers
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to capture and capitalise on these new opportunities, companies need to understand who the next billion consumers are, where they come from, what drives their spending, and what are their needs, preferences and behaviours.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
This E-Book is commercially available here
Individualism and Expression – Values Emphasizing Individuality and Self-Expression of Modern Consumers
Summary
Individualism and Expression is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects values emphasizing individuality and self-expression which are guiding confident and empowered modern consumers.
Consumers today are more individualistic than ever before, and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer identity-related products that can feel more personal to consumers.
Scope
- Empowered and demanding consumers are defying or subverting traditional expectations of how they should act, shop, and live.
- Discretionary purchases are being subject to greater scrutiny, with consumers closely reassessing how relevant products/services are to them.
- More informed consumers are making product choices with specific health concerns in mind.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
The report is commmercially available here
Sustainability and Ethics TrendSights Analysis 2021 – Mounting Concern and Engagement around Social and Environmental Challenges Globally
Summary
Sustainability and Ethics is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects mounting awareness and concern surrounding the scale, complexity, and interdependence of shared social and environmental challenges globally.
The modern world is heavily influenced by resource depletion, intensifying pollution, climate change, and biodiversity loss. These challenges are serving as a wake-up call as societies gradually adapt to more sustainable patterns of consumption and production. The inadvertent environmental benefits of the COVID-19 pandemic have compelled consumers to reassess their dependence on indulgences such as animal products and carbon-intensive behaviors such as air travel.
Scope
- The pandemic prompted consumers to become more mindful of a range of environmental and social issues.
- The move towards a flexitarian diet has prompted consumers to embrace more sustainable food and drink choices in a broader range of categories.
- Social activism is more evident in younger consumers, while localism has a much broader appeal.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
The report is commercially available here
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