A fashion love story continues. After the successful kick-off of the collaboration between international lifestyle brand Gerry Weber and supermodel Eva Herzigova as part of the Autumn/Winter campaign 2017/2018, the collaboration between Gerry Weber and the style icon is entering a new stage. As the face of the brand’s new Spring/Summer 2018 collection, Eva Herzigova reflects not only fashionable appeal, but also the brand values of feminine – casual chic – inspiring in a unique way
As the face of the campaign for Gerry Weber, Eva Herzigova and her unique personality and inspiring style influences not only the self-confident lifestyle of successful women, but also lends the new collections character, flair, and elegance, while emphasising the premium quality of the international lifestyle brand. Under the creative direction of Donald Schneider, the shooting of the campaign was by star photographer Pamela Hanson, and in front of the vivid blue and white scenery of the dreamlike Cycladic island of Santorini. The breath-taking location with views over the caldera of the azure Greek Mediterranean Sea offered the perfect backdrop for a radiant Eva Herzigova, who embodies the spirit of the fresh, light summer styles in the Spring/Summer Collection 2018.
The focus of the new collection is the colour scheme ‚Pink Passion‘. Bright pink shades take us on a journey through spring, stirring anticipation for the sunny days to come. The key looks of the season are floral prints on dresses and trousers as well as high-quality leather jackets in pink. Further highlights at Gerry Weber are the relaxed leisure looks with embroidered jeans and sweaters, lightweight ponchos, as well as a wide range of blouses in new shades of blue. Other must-haves from the collection include casual overalls, elegant bouclé blazers, and leather jackets in new, striking colours. These consistent looks are finished off with summer coats and casual trench coats.
In addition, Gerry Weber will launch another limited edition Capsule Collection on 16 March 2018, featuring personal contributions by Eva Herzigova.
The Spring/Summer Collection 2018 will be available worldwide from 7 March 2018.
Gerry Weber International AG, with headquarters in Halle, Westphalia, is a globally operating corporation that combines five strong brands under one roof: GERRY WEBER, TAIFUN, SAMOON, talkabout, and HALL HUBER. The corporation has approximately 6900 employees worldwide (of which approximately 2000 work for HALLHUBER) and sales structures in around 60 countries. The firm is one of the largest fashion companies listed on the stock exchange in Germany (as of April 2017).
In the fiscal year 2015/16 (1 November 2015 until 31 October 2016), the GERRY WEBER Group generated revenues of EUR 900.8 million.