The Gauge shows Seasonality, Sports and Streaming Content Drive Shifts in Viewing

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable  (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.

The infusion of new content on streaming may have encouraged viewers to stay longer, putting Netflix in the top slot with 7 % of total television and Disney+ grew one percentage point to 2 %.

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