2021 World CYCLING FORUM in Germany

Registration is now open for the 2021 World Cycling Forum (WCF) being held of September 6 and 7, 2021 in Munich, Germany. The main theme of this two-day International Conference is: “Capitalizing on theCurrent Bike Boom”.

The 2021 WCF comes after a period of unprecedented global demand inside the bicycle industry and during a challenging time for the bicycle business as they grow and adapt to the new post-COVID-19 normal. The WCF will consider The Market Today and the Market Tomorrow through a series of expert presentations and engaging discussions that will focus on:

  • Growth and challenges of the online purchases
  • The value of the traditional bicycle shop vs. the on line sales
  • Learning from other industries on how to deal with shifting retail environment
  • How do we ensure best practice in customer care
  • What does the future hold for the bicycle industry


The 2021 World Cycling Forum is targeting top level management and the decision makers of bicycle and e-bike manufacturers in Europe, US and Asia; purchasing, procurement, supply chain directors and managers; CEO’s, COO’s and MD’s of P&A manufacturers and distributors in Europe, US and Asia; decision makers at retail chains, retail cooperatives, retail franchisers as well as industry associations and stakeholders.


For the first time ever, the World Cycling Forum has been strategically placed between two major tradeshows for the bicycle industry: Eurobike and the IAA Mobility Show. Take this opportunity to utilize your time in Germany efficiently and attend the 2021 World Cycling Forum at the Messe München Fairgrounds, in Munich, Germany.

The Conference Programme also includes high level keynote speeches, interactive Q&A sessions, lunches, networking cocktail, and an exclusive, free of charge, ticket to the IAA Mobility Show taking place at the Messe München Fairgrounds from 7-12 September 2021.


Prices for all categories include 1x networking cocktail, 2x lunches, and a free ticket to the IAA Mobility Show:

•             WFSGI Members: Euro 800

•             Bike Europe Subscribers: Euro 900

•             Public: Euro 1,100

A group* discount is available for WFSGI Members as follows: Group of 5 pax = 10% discount

* To be eligible for a group discount, participants must be employed by or represent the same WFSGI member company.

For more information on the World Cycling Forum or if you need support with registration, please contact WFSGI Head of Events, Loredana Morgillo at lmorgillo@wfsgi.org

About the World Federation of the Sporting Goods Industry – WFSGI

The WFSGI is the world authoritative body for the sports industry officially recognized by the International Olympic Committee (IOC) as the industry representative within the Olympic Family. The WFSGI is an independent association with no objective of economic character for its own gain and formed by sports and sports-inspired leisure brands, manufacturers, suppliers, retailers, national/regional federations, industry and trade associations and all sporting goods industry related businesses. Our purpose is to represent and inspire the industry, to invest in innovation, promote physical activity, support free trade and do business in an ethical and sustainable way.

As part of our mission we facilitate legally permissible communication and cooperation to enhance competitiveness and innovation. We seek to positively influence the way our products are manufactured, with a focus on people involved in the manufacturing and the environment. Our members are steering the direction of the industry. The future of the sporting goods industry begins with the professional networks that we support.