In the EU, 57 % of people aged 16-74 participated in social networks in 2020 in the last 3 months prior to the survey, up by 3 percentage points compared with 2019. The EU’s social network participation rate has steadily increased since the beginning of the data collection (36 % in 2011).
Social network participation includes activities such as creating a user profile, posting messages or other contributions to social networks.
Among EU Member States, the social network participation rate was highest in Denmark (85%), ahead of Belgium (79 %; low reliability), Cyprus (78 %), Finland (75 % ) and Hungary (74 %).
A list of the country codes and the full names of the respective Member States can be accessed here.
Among younger people in the EU aged 16 to 24 years, almost 9 in every 10 participated in social networks (87 %). This share ranged from 79 % in Italy to 97 % in Denmark.
Among older people aged 65 to 74 years, over a fifth (22 %) participated in social networks. This share ranged from 10 % in Croatia to 60 % in Denmark.
This news item marks World Social Media Day (30 June).
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For more information:
- Belgium: data with low reliability.
- France: 2020 data not available. As a result, the EU aggregate has been estimated.
- The data in this article are based on the annual survey on use of ICT in households and by individuals; the full data from the survey is available here. Further methodological information related to the survey can be found here.
- The results above refer to individuals’ experiences during the last 3 months prior to the survey, i.e. the first quarter of 2020. Hence, the reference period refers mainly to the situation before the COVID-19 pandemic started. However, due to COVID-19 restrictions, the fieldwork had to be postponed or extended, and the timing of this 3-month reference period varies across countries.