Burberry announced its partnership with Team Qhubeka Next Hash, a purpose-led, high-performance UCI WorldTour cycling team who compete to raise awareness and funds for Qhubeka – a South African not-for-profit organisation.
The first luxury fashion brand to partner with a Tour de France team, Burberry’s support will begin with the race on 26 June 2021 and continue for the rest of the year. Team Qhubeka NextHash is a multicultural, diverse team with bases in South Africa, the Netherlands and Italy.
Meaning “to move forward” in Nguni, Qhubeka enables people to earn bicycles through its not-for-profit programmes, which will also be supported by a donation from Burberry. Qhubeka’s initiatives help students travel to school, healthcare workers access more patients and first responders transport life-saving equipment to those in need.
Burberry and Team Qhubeka NextHash are united in their longstanding commitment to driving positive change in communities and building a more inclusive future. The partnership brings together shared values of pushing boundaries, exploring new spaces and landscapes to create possibilities and challenging expectations.
Rod Manley, Chief Marketing Officer, Burberry: “We are delighted to be supporting Team Qhubeka NextHash, partnering with them as they compete in this year’s Tour de France and contributing to their charitable work. We were inspired by their ethos of uniting a diversity of cultures and backgrounds to focus on high performance while having a meaningful positive impact on the communities around them. We will be cheering them on through every stage of the Tour and into the future, and we are so proud to be a part of their team”.
Douglas Ryder, Team Principal, Team Qhubeka NextHash: “I am so happy to welcome Burberry as an official partner to our team, a brand built on pioneering luxury clothing for the outdoors. The beautiful Thomas Burberry Monogram will feature on the jerseys of our team as they push the boundaries and go beyond what they think is possible in Tour de France and the rest of the racing calendar this season. Our mutual passion for diversity and inclusion through the team and the Qhubeka charity is a strong connection, and we look forward to telling some impactful stories together.”
The Burberry logo and iconic Thomas Burberry Monogram will feature on Team Qhubeka NextHash’s cycling jerseys and tour vehicles.
- Burberry is a global luxury brand, headquartered in London, UK.
- Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
- BURBERRY, the Equestrian Knight Device, the Burberry Check and the Thomas Burberry Monogram and Print are trademarks belonging to Burberry.
- For more news: www.burberryplc.com
About Team Qhubeka NextHash
- Team Qhubeka NextHash is a purpose-led, high-performance team, fighting to win on the world’s biggest stage, to inspire hope and create opportunity.
- Founded in 2007, Team Qhubeka NextHash (formerly NTT Pro Cycling) became the first-ever African cycling team to gain a UCI WorldTour license, in 2016.
- The team is also partnered by Swiss cycling apparel manufacture ASSOS.
- In 2015, the team made history as the first African team registered to take part in the Tour de France, winning their first stage win of the Tour on Mandela Day.
- Team Qhubeka NextHash is a multicultural, diverse team with bases in South Africa, the Netherlands and Italy. There are 19 nationalities represented across its WorldTour and Continental feeder team rosters.
- The Team Qhubeka NextHash motto is the South African word “Ubuntu”, meaning “I am because we are”.
- Founded in 2005, Qhubeka is a global not-for-profit organisation that has supplied over 75,000 bicycles as part of the World Bicycle Relief’s charity programme in South Africa.
- Meaning “to move forward” in Nguni, Qhubeka enables people to earn bicycles through its programmes, improving their access to schools, clinics and jobs. A bicycle is a tool that helps people to travel faster and further, to generate income and to carry more.
- In the face of extreme and persistent poverty, bicycles can change lives by helping to address socioeconomic challenges at the most basic level – helping people to get where they need to go.
About Tour de France 2021
- Tour de France is an annual multiple stage bicycle race primarily held in France.
- This year’s Tour de France will take place from 26 June to 18 July.