Coloreel is nominated for the Encouragement for action 2021, Fashion innovation award

Coloreel Group AB has been nominated for the prestigious Encouragement for action 2021 award in the category of Fashion innovation.

The award is given to digital and innovative advances that lead to positive and sustainable changes in the textile and fashion industry. It encourages companies and individuals that use a new perspective or technology to connect the fashion industry with progressive development. The nominees are selected by an eight persons strong independent jury with representation from the Nordic textile and fashion industry.

Mattias Nordin, CEO, Coloreel, comments; “We are honoured to be nominated to the Encouragement for action 2021, Fashion innovation award by the Stockholm Fashion District. This confirms that our technology for digital colouring of thread on demand, that creates sustainable and creative fashion details, is a true innovation that supports the textile and fashion industries efforts to reduce the environmental impact.”

Read more about the nomination here:

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.

We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.

Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By colouring the thread directly, there is no wastewater, hence no water pollution. Andusing a single reel of thread and needle also means minimised thread waste and minimized microfiber pollution.

The result, of course, is embroidery at full potential.