When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity,” states Riccardo Tisci, Burberry Chief Creative Officer of Burberry.
Today, Burberry reveals its campaign for the Olympia bag – a signature for the house, designed by Riccardo Tisci. The bag has a crescent curve that moulds closely against the body, an athletic aura told through its defined arc. The shape nods to the past with a twist of modern classicism. The shoulder bag is sculpted from smooth leather and crafted in Italy.
The campaign stars FKA twigs, Kendall and Shygirl. In a series of images and videos set against a minimalistic backdrop of marble and Burberry beige, the three women embody feminine energy, strength, sensuality and freedom of expression.
THE WORLD OF OLYMPIA POP-UPS AND POP-INS
To celebrate the brand’s signature Olympia bag, Burberry is introducing the ‘World of Olympia’ pop-ups. A global series of inviting and immersive spaces bring the world of the Olympia to life, and celebrate the aesthetics, craftsmanship and inspiration of the bag. The architecture of the spaces reflects a contemporary approach. Sweeping curves are lined with statues reminiscent of Ancient Greece, reimagined for a modern era. The shape of the spaces resembles the arc of the Olympia, a mesmerising repetition of feminine form – majestic and strong.
Pop-up locations include Harrods, Galaxy Macau, Bergdorf Goodman and Nanjing Deji Plaza. From late May, pop-ups will also launch in Guangzhou Taikoo Hui, Shenyang MixC, Shinsegae Centum, Hong Kong Landmark and Isetan Shinjuku. The pop-ups will house exclusive colourways including a mini size in black, warm sand, marsh green, blue topaz and marigold smooth leather with a gold-plated chain strap. Small sizes include marsh green, blue topaz and marigold with a leather strap. Each bag will have an edition number engraved on the inside.
In addition to the pop-ups, a series of pop-ins are also launching in a selection of Burberry stores across the globe.
Available in an assortment of classic colourways from warm tan, black and burgundy to pale blue, warm sand and deep orange in mini, small and medium sizes. The Olympia family has a range of iterations including a card case with a detachable strap in warm tan and black. A messenger bag, backpack and tote also join the collection in neutral colourways.
THE OLYMPIA BAG
The bag is expertly made in the highest quality leather, chosen for its memorable beauty and unique characteristics. Each bag is crafted in Italy and hand-shaped and painted by artisan makers.
The unique curved silhouette is hand- moulded on a wooden block to create its structure. Each bag is meticulously finished by hand and its edges finely painted. The bag features gold or palladium-plated hardware engraved with the Burberry logo – an emblem of timeless simplicity.
The Burberry Olympia campaign was photographed in line with COVID-19 social distancing measures.
ABOUT THE CREATIVE TEAM
- Photographers and film directors: Inez and Vinoodh • Styling: Ib Kamara
- Make-up: Kabuki Magic
- Hair: Jimmy Paul and Lacy Redway
ABOUT THE MUSIC
- The Olympia campaign video is set to FKA twigs track ‘sad day’.
- Burberry is a global luxury brand headquartered in London, UK.
- Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
- BURBERRY, the Equestrian Knight Device, the Burberry check and the Thomas Burberry Monogram and print are trademarks belonging to Burberry.
- For more news, visit www.burberryplc.com