The European Commission has approved, under the EU Merger Regulation, the acquisition of Birkenstock of Germany by L Catterton of the U.S. Birkenstock is mainly active in the supply of Birkenstocks, a German brand of sandals, and other shoes.
L Catterton is a consumer-focused private equity company whose portfolio companies operate in the retail and restaurant business, the food and beverage business, consumer service and consumer product businesses including the production and sale of bedding, clothing and accessories, cosmetics and fragrance products.
The Commission concluded that the proposed acquisition would raise no competition concerns, given the companies’ moderate combined market positions resulting from the proposed transaction. The transaction was examined under simplified merger review procedure. More information is available on the Commission’s competition website