In one week, under exceptional circumstances, buyers exchanged 3,235 requests for collection projects or orders.
Texworld Evolution Paris – Le Showroom organized at the Atelier Richelieu has kept its promises. From February 1 to 5, more than 500 buyers and professionals from the fashion, textile and clothing industries came to physically discover more than 2500 samples selected by the Messe Frankfurt team, from 75 international manufacturers from about ten countries, in optimal comfort and safety conditions.
Visitors were able to discover the Spring-Summer 2022 trends, touch theselected samples and establish direct communication with the participating manufacturers. A total of 3235 queries were sent out during the showroom with requests for information, quotations as well as orders.
This unique business solution devised by Messe Frankfurt France has won over buyers from major ready-to-wear brands, start-ups and many fashion designers to whom it has brought a breath of creative inspiration while offering a real place to talk business: Tiphaine Le Magoariec, founder of The Green Tone, whichassists European and Chinese brands and manufacturers in their quest for sustainable fashion, salutes on Linkedin this “high-end off-line experience” which not only allows “to have the fabrics in hand [….] but also to be put in touch with suppliers to keep track of orders”.
On Instagram, the Dotchot Kimono brand underlines “the quality of the eco-friendly fabrics presented in the showroom”. On the exhibitors’ side, the Turkish manufacturer Zeynar Tekstil insists on Twitter on “the important number ofdirect interactions with visitors throughout the week”.
“The undeniable success of this event confirms our choice, which was not easy to make, to offer a credible physical alternative solution, with a personalized welcome around carefully selected products, said Frédéric Bougeard, President of Messe Frankfurt France. Beyond the simple pleasure of getting together and working together again, this showroom – enriched with an inspiring Trend Forum – meets the market’s expectations.
The sourcing necessities of the fashionindustry will become more and more linear; they want more regular meetingsand are in favour of intermediate solutions such as this one, complementary to the trade shows which remain essential. This is why we will maintain, if theconditions allow it, an event for fashion and textile professionals in July,”continues Frédéric Bougeard. This exhibition is to be held for the first time in Paris, Porte de Versailles. If the restrictions are still in force, we will in any casepropose an alternative to the fashion industry, whose format and concept may evolve on the basis of this initial feedback.”