Naia™ from Eastman celebrates its one year launch with new and exciting developments at Interfilière, Paris, France

One year ago, Eastman launched Naia™, an innovative cellulosic yarn, to meet the growing demand for fabrics originating from sustainable sources.

During the Interfilière (Jan. 20-22, 2018) show in Paris, France, Naia has presented the new exciting developments that continue to display the versatility of Naia™.

With inherent softness and moisture management resulting from its sustainable origins, Eastman Naia™ cellulosic yarn offers brand, mills and other partners the opportunity to truly innovate in their next collection. One of the most exciting new developments to be displayed at the show is a lace prototype fabric made by Iluna Group in Italy. Iluna has created a completely sustainable lace prototype using a blend of 93% Naia and 7% eco stretch.

Fulfilling the natural push in lingerie with a sustainable product, this lovely lace will be featured in Jos Berry’s “Nature Moves Us” Forum. Also being shown in this forum is a loungewear set that displays Naia’s sustainable comfort. “Naia is fulfilling all of the properties we expect from a fabric. It’s a fantastic answer to a lot of questions from the consumer,” according to Jos, “there is a search for sustainable product going on, people are looking for new answers. They are looking for product with a message. Naia is a solution.”

Also on display in Paris were garments showcasing the versatility of Naia in a collection of luxurious satin garments for women’s sleepwear and blended Naia fabrics used in men’s everyday essentials – boxer briefs and undershirts. Naia’s softness and moisture management properties make these first-layer garments exceptionally comfortable and fashionable.

Eastman Naia cellulosic yarn is produced from wood pulp sourced from qualified suppliers holding internationally-recognized sustainable harvesting certifications. In addition to its sustainable origins, Naia also recently achieved Oeko-Tex product class I certification, which is the highest level of certification that Oeko-Tex offers. This certification means that Naia is approved for use in the most intensive skin contact applications on even the most sensitive skin. Naia is naturally hypoallergenic, making ideal for use in intimate apparel and other next-to- skin applications.

Dozens of fabric samples in many styles will be displayed at the Eastman Naia booth (no. N2), representing a growing global mill network. Key intimate apparel mills — including Iluna Group, Sofileta Industrial Group, Best Pacific International Holdings, Billion Rise Knitting, Sinotex Textiles, Wanjiali Knitting, Yu Yuang Textile Co., Celeb Textiles, Tintex, LE Textiles/Lauma Elastic, and Sanko Tekstil — are developing fabrics available globally.

Judging by the interest shown already by brands and mills alike, Eastman Naia cellulosic yarn has made a big impression on the intimate apparel market and will continue to make strides in the fashion apparel industry through the rest of the year.

Naia will be exhibited at more Interfilière fairs in 2018 in Paris and Hong Kong as well as at Premiere Vision in September in Paris and at Intertextile in Shanghai in October.

Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world- class technology platforms and leading positions in attractive end-markets such as transportation, building and construction and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2016 revenues of approximately USD 9.0 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14000 people around the world.