Abercrombie Kids unveiled its all-inclusive kids’ line Wednesday to accommodate children of all genders.
The “Everybody Collection” was created by the fast-fashion retailer after receiving feedback from customers, the brand said. Therefore, the company aimed to create clothing that didn’t confine “every kind of kid” to a specific colour or fashion style.
“We put our customer at the centre of everything we do and are constantly listening to their feedback to provide the right product and brand experience,” Stacia Andersen, brand president of Abercrombie & Fitch and Abercrombie Kids, said in a statement issued to International Business Times. “Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl. Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style.”
“We are excited to offer these additional options and are looking forward to building on this initial collection for summer and the back-to-school seasons,” Anderson added.
The brand emphasized its push for inclusivity on its website, saying: “Boys and girls, tall or small, aspiring scientists or athletes…styles for all.”
Abercrombie’s unisex line incorporates some of the trends suggested by customers. The collection offers graphic tees, jackets, pullovers and hoodies in one size only. Hats and sandals are also aailable for purchase, however.
To promote the new collection, Abercrombie had a photo shoot that put kids of the company’s associates on full display. The “Everybody Collection” will be available in Abercrombie Kids stores and on the retailer’s website. Prices for the genderless clothing and accessories range from $19 to $69.
Target launched a gender-neutral kids line July 2017, which followed one week after it announced it would discontinue mainstay brands like Merona and Mossimo. Through a collaborative effort with kids clothing retailer Gardner and the Gang, actress Jamie King also launched an all-inclusive collection for children in 2016, dubbed “Gardner and the Gang x Jaime King Collection.”
Abercrombie Kids unveiled its first ever kids collection. Here, a man is pictured walking past an Abercrombie and Fitch store on February 22, 2013 in San Francisco, California