Brand Announces Purpose Platform and Unveils its Most Sustainable Parka to Date On November 23, 2020, Canada Goose introduces HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives. This purpose commitment is embedded across every aspect of the company’s operations. Keeping the planet cold through its Sustainable Impact Strategy, and people warm by honouring and invigorating communities, prioritizing philanthropic endeavors and building culture through the arts. HUMANATURE is the driving force of Canada Goose’s enduring purpose commitment.
“The role of business has evolved – in today’s world, driving meaningful change is justas important as the bottom line,” said Dani Reiss, & CEO of Canada Goose.
“We are steadfast in our commitment to strengthening our communities, protecting our planet and working towards a future for generations to come. Since 1957, we have been trusted to protect people from the elements and to keep them warm; now, through HUMANATURE, we are taking warmth to an even deeper societal level.”
Keeping the Planet Cold
Canada Goose has a decades long tradition of being a sustainably led company with its lifetime warranty and commitment to making its core products in Canada. The brand unveiled its Sustainable Impact Strategy in April, building on these core values and outlining its vision for the future. The brand continues to transform the way it does business – with sustainability at the forefront, while remaining dedicated to its function-first design.
improvement – testing, learning, improving – while ensuring we deliver on our commitment to quality and functionality. We innovate for the betterment of our consumers and our planet,” said Woody Blackford, EVP, Product of Canada Goose. “We’ve turned our commitments into action in under a year. The Standard Expedition Parka is just the beginning for where we will take the brand.”
Keeping People Warm
For decades, Canada Goose has built a reputation for warmth. The lifestyle brand’s apparel enables human survival in the outdoors – whether its snow, rain, wind or cold – so that people can thrive in the elements and focus on the experience at hand. Drafting off this legacy, HUMANATURE will now galvanize Canada Goose’s approach to its longstanding social initiatives.
“Canada Goose is engrained in the global community and the cultural zeitgeist. We celebrate people and artists around the world, spanning continents, mediums and industries, including filmmakers, designers and visual artists,” said Penny Brook, CMO of Canada Goose. “Our passion for communities, both outside and within our brand, is strongly represented in HUMANATURE – and further reinforces that it is a mindset and a way of being.”
Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has grown into one of the world’s leading makers of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic and inspired by relentless innovation and uncompromised craftsmanship. From the coldest places on Earth to global fashion capitals, people are proud to wear Canada Goose products. Canada Goose is a recognized leader for its Made in Canada commitment, and is a long-time partner of Polar Bears International.