THE START-UPS WHATROCKS, REFORESTUM AND DEPOLY, WINNERS oF THE “BEAUTY TECH FOR GOOD CHALLENGE” by l’Oréal

THE START-UPS WHATROCKS, REFORESTUM AND DEPOLY, WINNERS oF THE “BEAUTY TECH FOR GOOD CHALLENGE” by l’Oréal

L’Oréal  reveals  the  winners  of  its “Beauty  Tech  for  Good  Challenge”,  an  international competition recognising the most innovative start-ups supporting responsible, sustainable and inclusive beauty:

  •  •WhatRocks(Canada) is the solidarity advertising label. The start-up allowsbrandsto donate a part of the profits from their advertising campaigns to charities.More information: link
  • Reforestum(Spain)  enables  companies  and  individuals  to  combat  climate  change  and  compensate  their carbon  footprint  by  growing  certified  forest  projects  which  users  can  trace  through  satellite  images  analysed using AI. Reforestum is on a mission to make reforestation carbon offsets more transparent and trustworthy.More information: link
  • DePoly(Switzerland) recycles PET plastic using a room temperature chemical method which can transform waste which is not currently recycled, such as mixed coloured plastic or plastic containing polyester fibres. The resulting raw material can be used to produce new PET plastic.More information: https://www.depoly.ch

This international competition was designed along three lines: environmental protection, ethical artificial intelligence and inclusivity. Selected by a committee of experts out of 115 entries from 40 countries, the three winners were chosen by a jury made up of members of the L’Oréal Executive Committee.

The winners will join a six-month L’Oréal incubation programme at Station F, the largest start-up campus in the world, and take part in Viva Technology 2021. The start-ups will have access to personalised mentoring from top L’Oréal specialists as well as opportunities for partnerships with L’Oréal brands to invent together the “Beauty Tech for Good” of the future.

“With  their innovative  projects  in  the  areas  of  solidarity  advertising,  carbon  footprint  and  plastic recycling,  WhatRocks, Reforestum  and  DePoly  offer  solutions  for  a  more  sustainable,  responsible  and  inclusive  future.  We  are  delighted  to welcome them to our programmeat Station F to help them grow and raise their profile, whilst working with L’Oréal brands and our ecosystem”,says Lubomira Rochet, L’Oréal Chief Digital Office.

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to EUR 29.87 billion in 2019 and employs 88000 people worldwide.

As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.Research and innovation, and a dedicated research team of 4100 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world.

L’Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.

www.loreal.com