Boots begins rolling out Mothercare franchise partnership

By guest author Elias Jahshan from Retail Gazette

  • 10 dedicated Mothercare & Premium Nursery Zones will open in selected Boots stores by November
  • The Mothercare range will also launch on Boots online this week, and will appear in 400 Boots stores from Sept 28
  • Boots has confirmed that it will start rolling out its Mothercare franchise partnership this week, with the launch of the latter’s products on its website from tomorrow.

The Mothercare range will also begin to appear in over 400 of Boots stores from September 28.

In addition, the franchise partnership will see Boots opening dedicated Mothercare and premium nursery zones in 10 stores by November 13.Mothercare finalised a 10-year deal with Boots to become its UK & Ireland franchise partner last month.

The news comes a month after Mothercare finalised a 10-year deal with Boots to become its UK & Ireland franchise partner, whereby the former will sell its goods across the healthy and beauty chain.

Mothercare, which continues to trade online and through overseas stores, last year put its UK stores into administration with all 79 shops closing and 2500 jobs lost.

Its franchise partnership with Boots, first announced in December last year before enduring delays because of the coronavirus pandemic, means Mothercare will still have some form of a high street presence in the UK.

The new Mothercare and premium nursery zones will begin to open Boots’ stores located in Trafford Centre, Glasgow Fort, Dudley Merry Hill, Fort Dunlop, Lakeside, Reading, Bluewater, Aberdeen, Cardiff and Eldon Square.

These new zones will feature Baby Help Hubs, providing customers with one-on-one assistance with purchases and access to expert Boots advice.

“We are really excited that Mothercare is launching in Boots,” Mothercare chief operating officer Kevin Rusling said.

“It’s the start of a partnership between two high street brands with a strong heritage, coming together to lead the way in parenting.

“As we settle into our new home both in-store and online, we hope to reconnect with our customers and offer support for every step of their journey.”

Boots trading director Kevin Heath said: “We know from talking to our customers that having a wide range of great brands along with expertise under one roof is extremely important to them, and that’s why we’re reinventing and expanding our baby and toddler offering at Boots.

“We want to be the go-to place where customers can get everything they need from great value essentials, to pharmacy advice, whilst having a great shopping experience.”