P&G Launches Ninjamas Nighttime Underwear

Provides all-night leak protection for kids ages five through 12

Procter & Gamble (P&G) has introduced Ninjamas, absorbent, stealthy and comfortable nighttime underwear for boys and girls aged five to 12 to help them sleep better and wake up feeling Ninjawesome.

Ninjamas features include:

  • All-night leak protection and exclusive Pampers LockAway Channels that distribute wetness quickly and evenly for powerful protection
  • Unique 360⁰ FormFit waistband designed for older children’s body types and breathable QuietCloth material to look AND feel like underwear
  • Built-in OdorMask technology activates when bedwetting accidents happen to help conquer smells, so kids can wake up feeling confident each day

“Knowing 77 % of parents seek out ways to prevent their child’s bedwetting, we’re excited to offer a new and meaningful solution,” says Andre Schulten, senior vice president and general manager Baby Care North America, Procter & Gamble. “Ninjamas recognizes that older kids’ need for protection is just as important as their need for comfort and discretion. Ninjamas is the all-in-one solution for bedwetting, the overnight underwear that gives every kid (and parent) confidence through the night.”

Kids who deal with bedwetting often find traditional bedtime pants challenging their self-esteem. Even though 1 in 6 kids are affected by bedwetting, only 40 % of bedwetting kids wear nighttime underwear, according to a recent questionnaire of 300 U.S. parents of children aged 5-12 years old by H&P for Pampers. Ninjamas was designed with kids in mind to bring them an overnight underwear they don’t have to feel embarrassed about. Ninjamas acts as your kid’s super-secret sidekick with graphics that look like underwear and a non-bulky design that hides under PJs so they can conquer overnight hours with fewer worries of being exposed or waking up with wet sheets.

Leave the dirty sheets and feelings of defeat in the past because Ninjamas Nighttime Underwear is finally here to deliver confidence and discretion to kids and parents everywhere.

Ninjamas Nighttime Underwear counts per pack vary by size. Ninjamas are currently available in sizes S/M (size 7) and L/XL (size 8) at Amazon.com, Walmart.com, Target and Meijer stores nationwide.