Join Parks Associates, Kaltura, and Amazon Web Services in an interactive discussion about video viewing, business models emerging through cloud-based services, the past and future trajectory for TV services on the journey to the cloud, and what new opportunities are ahead.
Online registration is available here
The TV market is undergoing transformational change, fueled by a shift in consumer preferences and viewing habits to online sources—average time spent watching internet video increased from 12.6 hours per week in 2017 to nearly 19 hours per week.
Video services are leveraging the cloud-based environment to deliver high-quality viewing experiences, to increase engagement with personalized capabilities and services, to expand into new markets, and to increase monetization options by optimizing operations and gaining flexibility to respond to changing market conditions.
The explosion of online viewing options came at the same time many shelter-in-place orders were enacted, helping to drive increased consumption of video services, and households are relying more and more on OTT services for a top-quality entertainment experience.
Currently 62 % of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 % in Q1 2019. Exclusive and original content plus free trials are the primary drivers of OTT subscription uptake and engagement, and many services are able to deploy new business models, flexible subscription options, and targeted content options through a flexible cloud-based environment.
Join Parks Associates, Kaltura, and Amazon Web Services in an interactive discussion about video viewing, business models emerging through cloud-based services, the past and future trajectory for TV services on the journey to the cloud, and what new opportunities are ahead.
Topics
- Drivers leading video services to cloud-based operations
- Steps in transitioning to the cloud
- Business outcomes that can be achieved with services in the cloud
- Evolution of the cloud-based video experience
