Coats Digital and Phong Phu International collaborate to win a digital-led recovery

Harnessing the power of online communication and collaboration platforms to effectively deliver software and training, Coats Digital and PPJ have collaborated to deliver an initiative that is critical for the industry.

Phong Phu International jeans manufacture

With a mutual ambition to win the industry re-start, Coats Digital and PPJ have successfully navigated the challenges of COVID-19 to maintain the pace of a digitisation journey which is critical for the recovery and sustainable growth. This has enabled the completion of a project to digitise best practice production planning and control processes, from master planning across multiple factories to detailed line and machine level planning of complex denim manufacturing processes.

Keith Fenner, Managing Director, Coats Digital, said: ‘At the beginning of the pandemic, we produced a resilience plan that highlighted the need for more agile project delivery. This included using new digital channels for more frequent engagement with our customers. The fact that we have successfully completed the implementation of a large FastReactPlan project using these new digital channels and an adapted approach to training is testimony to the investment we have made in this critical area to re-think software delivery. We are proud to have successfully delivered this project for a major customer like Phong Phu International and delighted to receive such positive feedback on the process and results.’

The proof that training, enablement and support can be as effective online as onsite is vital for the industry as we emerge from COVID-19 and navigate towards the new normal. With reduced travel and more online interactions customers, partners and suppliers need to work across new digital channels to survive. The increased potential for shorter, sharper training and implementation methodologies is a shift for many software companies who have typically relied on heavy on-site engagements.

Simon Van Weeren, COO & Managing Director, Phong Phu International, said: ‘COVID-19 stopped nearly all international travel. We don’t know when, perhaps if, it will fully return to normal which means businesses have to collaborate online to develop and update plans across multiple teams. The ability to have online training from any location with screen sharing makes it is as effective as being together onsite and with less distractions – I believe the results are actually more focused and effective. Coats Digital is leading the way by delivering excellent training material using online platforms that allow us to review, refresh and replay when we need it.’

Coats is the world’s leading industrial thread company. At home in some 50 countries, Coats has a workforce of 17000 people across six continents. Revenues in 2019 were USD 1.4 billion.

Headquartered in the UK, Coats is a FTSE 250 company, a constituent of the FTSE4Good Index Series and a participant in the UN Global Compact. It is also the Official Thread Supplier to the Royal Shakespeare Company.

Coats Digital is the software business of Coats. Coats Digital empowers the fashion supply chain through a digital ecosystem of connected, intelligent applications embedded with deep industry expertise. These connected intelligent applications optimise end to end processes, connect people and accelerate design, development, costing, sourcing and manufacturing.

•             Brand Suite by Coats Digital helps brands and retailers efficiently control, streamline and accelerate the entire new product development, sourcing, costing, vendor capacity planning, and order execution lifecycle.

•             Manufacturer Suite by Coats Digital is proven to transform the manufacturing value chain, from design, development, and costing, through to planning, control and order execution.

To find out more about Coats Digital ecosystem of specialist fashion, apparel and textile solutions

Phong Phu International (PPJ)

PPJ is headquartered in Ho Chi Minh City, and is one of the leading textile producers, garment manufacturers and exporters in Vietnam. The company was built in 2007 by consolidation within the Phong Phu Corperation to serve the purpose of promoting denim and bottom and knitted fabrics and converting fabric into high quality apparels as Jeans wear, Work Wear, Casual Wear and knit wear made in Vietnam to the international markets.