With the pandemic changing lifestyles, consumers are confined to their homes. Apparel Industry making functional fabrics seems to appear like a far off requirement.
The industry on the other hand is putting in their effort at work and their products are taking physical form in the markets. The outdoor gear brands and contemporary fashion brands are relying on the innovations and stepping into sustainable innovations to make their market in the 21st century.
Material enthusiasts have created recycled denim, nano-spun membranes and are pushing the next generation of fabrics, despite the unprecedented times faced by the apparel industry.
The brand Isko is committed to improving its popular fabric with its partnership with R-TWO. They have computed a formulation that blends reused cotton fibers with recycled polyester. This process reduces the requirement for raw cotton and adds the factory waste back into the spinning process. The fibers are combined with recycled polyester filaments extruded from plastic bottles.
Dupont Sorona launched their Common Thread Certification Program with five performance fabrics made with the company’s special plant-based polymer formulation. This formulation replaces traditional plastic-based polymer fibers.
The textile solution manufacturer Schoeller introduced its electrostatic-spun membrane to the global marketplace through Outliers spring jackets. The fine, hydrophilic fibres developed provide a shield against wind and wet weather however ensures breathability during physical exertion.
Vegan alternative products have gained importance in the industry over the last couple of years. Piñatex has introduced its all vegan leather made from pineapple leaves and has been included with labels like Chanel, Hugo Boss and H&M.
In order to cope with these unprecedented times and cater to the shift of consumer’s minds brands are constantly innovating and adapting to fit the current market expectations.