Relaunch includes plus size collections available online and in Belk stores
The Limited®, a legacy brand known for empowering women in the workforce for over 50 years, recently returned to TheLimited.com and debuted in 150 Belk stores. Known for delivering Modern. Southern. Style. For nearly 130 years, Belk is expanding its quality roster of national brands and private-label fashion by becoming the exclusive distributor for The Limited brand.
“The Limited provides customers with tailored, feminine looks to seamlessly carry the modern woman from work to her social life,” said Nadine Rauer, Belk Executive Vice President and General Merchandise Manager. “We’re committed to not only delivering the products that The Limited is known for, but also expanding the assortment to take this iconic brand to the next level.”
The Limited products are now available in plus size – a first for the brand – and the relaunch will also include designs in petite, tall, and denim. The Limited will once again offer boardroom-ready looks and fashion-forward designs that can be mixed and matched throughout every season.
With the TheLimited.com, customers beyond Belk’s 16-state footprint will have access to the brand’s collections whenever they want to shop. The Limited will be managed as an exclusive, private brand, like Belk favourites Crown & Ivy, Kaari Blue, New Directions and True Craft, to name a few. In 2018, Belk will launch The Limited in an additional 74 stores.
Belk, Inc., a private department store company based in Charlotte, N.C., is where Southern customers shop for their perfect Sunday dress, the Saturday night outfit, and where family and community matter most. But Belk is more than shopping – it’s where you find your own unique way to express who you are. It’s where Southern style lives. Shop Belk in 16 Southern states and on www.belk.com to find an assortment of national brands and private-label fashion, shoes and accessories for the entire family, along with top-name cosmetics, a wedding registry and Southern style for the home.
Pleated Bell Sleeve Dress by The Limited – One of the brand’s new curvy options.