New high visibility jacket designed with patent-pending LightGuide technology embedded into the fabric to keep outdoor enthusiasts safe, without compromising comfort or flexibility
Twinery, the innovation arm of MAS Holdings, today announces the launch of NOVA – the first high visibility jacket with on-demand illumination, designed specifically for runners and outdoor enthusiasts.
The flexible, lightweight jacket is an essential addition to every outdoor enthusiast’s wardrobe, and one that could save a runner, cyclist or hiker’s life. NOVA features patent-pending LightGuide technology that is embedded into the fabric and activates on demand to illuminate people, and ensure high visibility protection for up to eight hours. A person wearing the NOVA jacket will be visible from a distance of 450 feet – the length of nearly three football fields.
The LightGuide technology also allows the jacket to be fully machine washable, ensuring that runners do not have to sacrifice comfort or convenience for safety. NOVA is powered by a detachable, tiny half-ounce rechargeable battery that is concealed in a hidden pocket in the front of the jacket.
“Because traditional reflectors are not efficient in low light conditions or blind-spots, forty percent of runners are at high risk of injury due to night time motor accidents,” said Sid Amalean, Co-founder of NOVA. “With NOVA, people can focus on their run without worrying about personal safety, secure in the knowledge that they are visible to oncoming traffic.”
The NOVA jacket is thoughtfully designed with a hideaway hoodie and thumb holes for comfort. For runners who need their music on the move, the jacket has an earphone cord hole to keep wires in place as they connect to a water-resistant smartphone pocket that sits snug on the sleeve.
NOVA is available for pre-order starting at $139 on Indiegogo and will begin shipping to consumers early next year. To learn more, visit http://www.wearnova.co.
As the innovation arm of MAS Holdings, Twinery has over 30 years’ experience in designing and developing groundbreaking solutions for active wear, apparel and other soft goods. Twinery’s innovations include Thinx, Icon, Become, Athos, Wearable X, and LUMO Run – the first wearable sensor and app that analyses your running form and offers real-time audio coaching to help you meet your goals. For more information about Twinery.
NOVA is the first ever machine-washable, self-illuminating running jacket to keep runners and outdoor enthusiasts safe in low light conditions.