A unique, “phygital event to celebrate creativity: ISKO I-SKOOL™ 7 Final Award Ceremony was a roaring success

Promoted by ISKO along with its style and research hub Creative Room™, this first-rate international Denim Design competition crowned its winners, honoring and rewarding their talent and vision with an online celebration.

It is all about sharing knowledge and values, shaping ideas and – most of all – love for denim: this is ISKO I-SKOOL™, the educational project started back in 2013 that has won the whole industry over year after year.

Aimed at providing hands-on experiences and actual tools to bridge the gap between the worlds of work and education, the program is in its 7th edition. This year, ISKO I-SKOOL™ welcomed students from the most prestigious fashion schools worldwide and Young Professionals at the early stage of their career, challenging them to use their imagination to create the denim of tomorrow according to a fully responsible Creative Theme.

On July 22, a special and “phygital” event announced this year’s winners in the presence of international denim experts, top personalities from the fashion world and the authoritative network of first-class partners of the project, which includes ISKO Vital+™, Itema, Cadica Group, Cotton Incorporated, Replay and The Tailor Patter Support.

World’s citizenship was the main concept of ISKO I-SKOOL™ 7’s Creative Theme, “North, East, South, West – connected by one planet”. The twenty shortlisted finalists were asked to dig into their roots and to approach different cultures, defining and tracking down the geography of the world connecting them through responsibility. In addition to exploring the planet both locally and globally, they were also required to take into account the product life cycle of their outfits – featuring a 5-pocket jeans to interpret their view on the “local” concept and two Denim Show Pieces to reflect their worldwide influences and topics of interest. These were made with top ISKO™ denim fabrics, meeting the designers’ needs and providing a strong sustainable ingredient.

As the current international scenario evolved, during the year, the project had to come to terms with the challenges that came with this new normal, reflecting the same vision that led ISKO to support the community with its ISKO Vital+™ Face Covers. Part of the company’s commitment to the development of technologies and innovations oriented towards health and wellness, these are engineered with comfort and sustainability in mind and they are made with organic cotton, resulting washable and reusable up to 15 times in their Premium line and up to 30 times for their Supreme range. So, ISKO I-SKOOL™ 7 designers were asked to create their very own face cover, to complete their looks without compromising on creativity.

All this was also the source of inspiration for the Final Award Ceremony video performance. Picturing the idea of creative young people at home, during quarantine, and their routine made of video calls, house chores, remote work and digital social gatherings, ISKO I-SKOOL™ 7 embraced the idea of a new normal where it is important to play with every object available, keeping creativity trained and looking at everyday routine from a different perspective.

This concept enhanced the mood of each designer’s project, creating a modern oracle dressed in everyday and ready-made objects to evoke the denim dress designed by the students. In front of 3 predominant colors – yellow, pink and black – the oracle turns on itself motionless, making symbolic gestures while standing on a rotating platform representing the compass. Representing the North-East-South-West symbol, it alludes to the various calls that from afar have been able to keep in touch friends and family from all over the world.

The result is a collective of individuals, isolated but united in a colorful party full of everyday objects, balloons, flowers and light.

In charge of identifying this year’s winners, the ISKO I-SKOOL™ jury included a selection of influential personalities from the denim industry, relying on their expertise and knowledge to choose the best creations. On July 21, they came together via Zoom to evaluate the 20 projects according to strict criteria, such as impact, storytelling and actual marketability of the garments.

Carolina Viviana Wolf

–             Winner of the Best Showpiece Award: Carolina Viviana Wolf – AMD Akademie Mode & Design – Munich (Germany);

Morita Yurika

–             Winner of the Best 5 Pocket Jeans Fit Award: Morita Yurika – BUNKA Japan

Yao Ziyu

–             Winner of the ISKO Vital+™ Best Face Cover Award: Yao Ziyu – BIFT Beijing Institute of Fashion Technology (China);

Lina Mayorga

–             Winner of the Best Overall Media Mention by TextilWirtschaft and Sportswear International Award: Lina Mayorga – Young Professional (USA);

Jung Yeon Choi
Kotryna Adomaityte
Seohee Ruby Shin

–             Winner of the Cadica Pericolo Award: Jung Yeon Choi – Esmod Seoul (South Korea), Kotryna Adomaityte – NTU Nottingham Trent University (UK) , Seohee Ruby Shin – FIT Fashion Institute of Technology – New York (USA).

ISKO I-SKOOL™ 7 Performance Video Credits Filippo Soffiati – Art Director & Stylist

Nicola Carignani – Director

Ugo Perazzini – DOP

Greta Giannone/Camilla Oldani – Hair & Make-Up

Andrea Brà – Sound Designer

Marina Tonella – Producer

ISKO I-SKOOL™ 7 Shooting Credits Filippo Soffiati – Art Director & Stylist Nicola Carignani – Photographer

Greta Giannone/Camilla Oldani – Hair & Make-Up Marina Tonella – Producer

About ISKO I-SKOOL™ 7th edition

ISKO I-SKOOL™ continues to shape young talents with the Denim Design Award, open not only to students but also to Young Professionals at the early stage of their careers. For the seventh edition, the main Creative Theme is based on the concept of “North, East, South, West – connected by one planet”. To learn more about the Creative Theme guidelines visit: https://www.iskooldenim.com/guidelines- 201920

The partners this year are: DIAMOND PARTNER – ISKO Vital+™. PLATINUM PARTNER – Itema. SILVER PARTNER – Cadica. BRONZE PARTNER – Cotton Inc. COPPER PARTNER – Replay. SUPPORTING PARTNER – The Tailor Pattern Support.

For a complete overview on this edition Partners you can visit: https://www.iskooldenim.com/brands- isko-iskool/ 

The schools competing are among the major international beacons in fashion education. To find out more: https://www.iskooldenim.com/isko-iskool-schools/

ISKO is part of SANKO TEKSTIL, the textile division of the SANKO Group. As the premium denim ingredient brand behind people’s most favorite jeans, it has a strong global presence in 35 countries with 60 international locations.

By virtue of its Responsible Innovation™ approach, founded on creativity, competence and citizenship, ISKO works to make the world a better place bringing awareness to environmental as well as social aspects. As a result of its R-TWO™ program made with certified reused and recycled fibers, the company’s denim offer is pushing sustainable materials and innovating.

Committed to an approach of continuous improvement, ISKO relies on external stakeholder engagement, striving for third-party certifications and partnerships. This has led to many achievements, including: bluesign® Partnership, STeP by OEKO-TEX®, Textile Exchange, SAC, ZDHC, and EU Ecolabel.

The ISKO world is a full-power denim force from the ground up, it includes R&D, Creative Room, Iskoteca, ISKO Creative Room Services, Visionary Minds, Marketing and the CSR Sustainability Teams– all working to create a complete network of excellence, creativity and innovation.

The company’s advanced expertise on woven technologies has extended to the world of sportswear and performance. This has led to the development of two top ISKO™ innovations – ISKO Vital™ and Arquas™ and – which have changed the game by introducing the benefits of woven fabrics, i.e. durability and recovery power, into the activewear segment. As a result, they have become the go-to solutions to a wide spectrum of needs, from high-performance to lifestyle brands that cater also for sportswear.

ISKO is a trademark of SANKO TEKSTIL.

To find out more visit www.iskodenim.com/sustainability

 ISKO Vital+™ face covers: stylish, reusable and eco-friendly.

Aiming to help the global community in the practicing of healthy habits, ISKO Vital+™ face covers are engineered with comfort and sustainability in mind. Following ISKO’s commitment to the development of technologies and innovations oriented towards health and wellness, these ISKO™ products rely on the company’s 100-year experience and know-how in the textile industry.

Made with organic cotton, these face covers are available in two lines – Premium and Supreme –, both developed with a unique 4-fold structure to improve their fit and adaptability. Washable up to 15 times, ISKO Vital+™ Premium face covers come in two colors – black and white – and 3 different sizes. The Supreme range comes too in 3 different sizes and can be reused up to 30 times featuring different colors as well as SANITIZED® anti-microbial material protection. Both lines remain extremely breathable and flexible to grant an amazing comfort level to the wearer.

www.iskovital.com

Itema is a leading global provider of advanced weaving solutions, including best-in-class weaving machines, spare parts and integrated services.

 The Company is the only manufacturer in the world to provide the top three weft insertion technologies: rapier, airjet and projectile, with an ample product portfolio and a commitment to continuous innovation and technological advancement of its weaving machines. Itema guarantees the right weaving machine for any type of woven fabric: from commodity to high-end fashion or industrial fabrics, Itema has the right weaving machine for any application

The Company is also unique in its sector with two R&D units, of which one – ItemaLab – is dedicated entirely to breakthrough innovations and the development of the “loom of the future.” Itema pioneered a new tailor-made approach specifically dedicated to Denim with latest-generation, high-fabric-quality, unparalleled performance and versatility machines to weave premium denim fabrics for leading Denim Mills and Brands worldwide

To discover more about Itema’s Denim looms, visit www.howdoyoudenim.com  and www.itemagroup.com