“We have made significant strides on our journey to use more sustainable packaging,” said David Tulauskas, Vice President and Chief Sustainability Officer of NWNA. “Bottles made with other bottles – like these – provide tangible proof that recycling works and the circular economy for plastics is achievable. By using recycled plastic, we are breathing new life into existing materials, reducing the need for new plastic and our carbon footprint, and supporting the 757000 jobs in recycling and reuse activities in the U.S.”
With the expansion of rPET to these brands, nearly 60 % of all households in the U.S. will have access to one of NWNA’s regionally distributed spring water brands in bottles made entirely with recycled plastic.
This step brings the company closer to achieving its goals of using 25 % rPET across its U.S. domestic portfolio by 2021 and 50 % rPET by 2025.
By accelerating the use of rPET in its bottles, NWNA is leading the shift from virgin plastic to recycled plastic and helping to create an end-market for sustainable rPET. Using recycled plastic can help keep it out of landfills, waterways and oceans, and reduces greenhouse gases by 67 % compared to using new plastic.
“As we continue our brand-by-brand approach to convert our portfolio to recycled plastic packaging, we are building on the rich history of Ozarka, Deer Park and Zephyrhills and giving them new purpose,” said Yumiko Clevenger-Lee, Vice President and Chief Marketing Officer of NWNA. “By embedding sustainability into the foundation of our brands, we are able to deliver a superior product experience that also aligns with what our consumers want and what the planet needs.”