Taking customization to the next level: Badger Sportswear acquires Garb Athletics

Badger Sportswear, a leading manufacturer of athletic apparel and team uniforms, announced on November 15, 2017 that it has purchased Garb Athletics, a boutique manufacturer of custom-tailored sports uniforms, recently named to Inc. Magazine’s fastest growing companies list for 2017. This acquisition, when coupled with Badger’s previously announced acquisition of Alleson Athletic, bolsters Badger’s team uniform offering with premium-crafted, fully customized apparel.

Garb occupies a unique space in the team uniform market. Using Garb’s proprietary digital technology, team dealers and coaches can quickly and easily design a truly custom uniform with unlimited decoration options, including tackle twill, embroidery and sublimation, all for one set price. The customized garments are manufactured at Garb’s facility in the Philippines, individually vacuum-sealed in branded packaging and delivered to dealers in less than four weeks.

“The Garb acquisition is entirely consistent with our stated mission to provide all athletes and fans with superior performance apparel at accessible prices,” said John Anton, CEO of Badger Sportswear. “By leveraging our broad dealer network, coupled with Garb’s best-in-class digital technology, we will make it easier for every high school and middle school team in the country to design truly custom, affordable hand-crafted uniforms.” This is possible thanks to Garb’s pre-populated school logo database, which contains nearly every school in the U.S.

Garb Athletics was founded in 2006 by Steve Rosenbeck, who saw an opportunity to service the custom segment of the team uniform market with a premium tailored product that could be designed easily, priced simply, and manufactured and delivered quickly. Building on relationships previously developed in the Philippines, he set up a nimble sewing and fabrication operation. To save time and drive sales for authorized team dealers, he partnered with Joseph Snow, a highly experienced software developer, and originally part of the development team for EA Sports’ Madden Football, to create Garb’s proprietary, user-friendly online platform.

“I am so proud of the team and what we have built together at Garb Athletics,” said Steve Rosenbeck, CEO of Garb Athletic. “But it is time to scale our model, and we look forward to working with Badger to grow our customer base while continuing to deliver premium-crafted, custom uniforms at prices all customers can afford.”

The terms of the transaction were not disclosed.

Established in 1971, Badger Sportswear is a privately held company located in Statesville, North Carolina, that manufactures high-quality team sports and fan athletic wear. Badger’s consistent growth has been attributed to its value proposition of providing top-quality performance wear, excellent customer service and affordable prices. The merchandise lines consist of performance tops and bottoms, fashion active wear and T-shirts, sweatshirts, jerseys, polos and henleys, mesh tops and bottoms, outerwear and team uniforms for most major sports.

For more than a decade, Garb Athletics has designed and sold some of the highest quality uniforms on the market. The company was built on creating the exact uniform customers want for one set price. Garb is headquartered in Salt Lake City with a 275-employee manufacturing plant in the Philippines, where all of its uniforms are produced.