My Size Expands Footprint in France; Announces Additional French Retail Apparel Brands to Integrate MySizeID to Increase Customer Loyalty and Reduce Returns

Ronen Luzon, Chief Executive Officer of My Size, stated, “We are pleased to add these popular French retailers to our client roster. Our strategy of expanding our footprint in Europe is bearing fruit. We also continue to witness increased demand for MySizeID amid the COVID-19 pandemic. France is at the forefront of fashion apparel, which is estimated to reach over $9 billion in 2020. It is also one of the biggest ecommerce countries in the world and has an online retail market that’s expected to reach over $129.0 billion by the end of 2020. According to data from the Centre for Retail Search, online sales in France account for 6 % of total retail sales and ecommerce accounted for 4.27 % of the country’s GDP in 2019. Our sales team in Europe is focused on building a strong sales pipeline as more and more retailers are looking for solutions that can increase their bottom line and offer their customers a better online shopping experience.”

My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website: . We routinely post information that may be important to investors in the Investor Relations section of our website.