The 2016 deal set a record as the biggest collegiate apparel deal ever.
By geust author Ahiza García-Hodges from NBC News
Under Armour is trying to end its 15-year, $280 million apparel and footwear deal with UCLA.
“Under Armour has recently made the difficult decision to discontinue our partnership with UCLA, as we have been paying for marketing benefits that we have not received for an extended time period,” the company said in a statement. “The agreement allows us to terminate in such an event and we are exercising that right.”
Under Armour’s statement also obliquely referred to the COVID-19 pandemic, which suspended nearly all U.S. professional and amateur sports.
“We know that this has been a challenging time for athletes, sports programs and performance apparel brands alike,” it said. “Under Armour will continue to preserve our strength in this challenging environment, while maintaining a strong network of partnerships with individuals, organizations and leagues that make us the on-field authority for focused performers.”
UCLA said in a statement that it learned of Under Armour’s intentions last week and would be working to preserve the deal.
“We are exploring all our options to resist Under Armour’s actions,” UCLA’s statement said. “We remain committed to providing our hard-working staff and student-athletes with the footwear, apparel and equipment needed to train and compete at the highest level, as they — and our loyal Bruin fans — deserve.”
The deal set a record as the biggest collegiate apparel agreement ever when it was announced in May 2016. It officially went into effect in July 2017, when UCLA’s deal with Adidas ended.