By guest author Ilona Schulz, Editor at Textile Network
The two leading tradeshow organisers Messe Frankfurt and Premium Group are joining forces to launch Frankfurt Fashion Week from summer 2021.
Detlef Braun, Member of the Executive Board of Messe Frankfurt: “Frankfurt Fashion Week will enable us to fully play to our textile strengths.” © Messe Frankfurt.
Joining forces to get the event off the ground are the world’s largest trade fair, congress and event organizer with its own exhibition grounds – Messe Frankfurt – and the organizer of Europe’s biggest fashion fair – the Premium Group – as the initiators, as well as the City of Frankfurt am Main and the German state of Hesse as hosts. Together they aim to create a brand-new ecosystem for trade shows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main.
“Organizing a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 mn Euros per year for our hometown and the region,” emphasized the Senior Mayor of the City of Frankfurt am Main. “It will bring a huge boos to the local hotel, hospitality and transportation sectors. Frankfurt is renowned for its style-defining impact on art, architecture and design and its unique club, bar and restaurant scene. Frankfurt Fashion Week will now also increase our appeal as an international fashion hotspot.”
Technology meets Sustainability
A core component of Frankfurt Fashion Week are Europe’s biggest fashion fairs: Premium, Europe’s most relevant business platform for advanced women’s and menswear, SEEK, one of the most progressive trade shows for contemporary fashion, and Neonyt, the leading hub for sustainable fashion, together with the Fashionsustain and Fashiontech conferences.
“Five platforms, three trade shows, two conferences, over 2000 designers, brands and fashion companies – Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt. “We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 trade shows worldwide. And it will result in new synergies along the entire supply chain.”
“Frankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open,” says Anita Tillmann, Managing Partner of the Premium Group. “A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim.”
Frankfurt Fashion Week pools fashion, design, sustainability and technology, giving rise to unexpected cooperation, and showing what is already possible today. With leading international fairs like Techtextil, Texprocess and Texworld – and over 50 textile faires worldwide – the Texpertise Network of Messe Frankfurt will open up further synergies.