Complementary Webinar on 2020: Value Beyond Connectivity

Download this research webinar from Parks Associates, with a link to the video presentation, to gain insights into value-added services and strategies to expand your customer base and explore new sales channels.

Connectivity is becoming a standard feature for products in consumers’ homes. In many cases, the first few generations of connected products have provided a basic level of convenience and insight to end users. Manufacturers and service providers now need to find new ways to leverage that connectivity that adds real value to consumers’ lives.

Across connected living industries, market players are driving growth in three key ways:

  • driving incremental revenues through value added services
  • expanding the customer base
  • exploring new channels    

This webcast highlights Parks Associates’ recent data and insights:

  • Value-Added Services: Driving Incremental Revenues
  • Expanding the Customer Base
  • Exploring New Channels
  • Enabling the Connected Lifestyle

      — Mobile and Broadband Trends

      — AI, Personal Assistants, and UI Innovation

      — Data Privacy & Security

      — Technical Support

      — Cloud vs. Edge Computing


Kristen Hanich, Senior Analyst, Parks Associates

INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness

Kristen Hanich heads Parks Associates’ consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.

Kristen has dual master’s degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.