KIDBOX expands into Babywear with launch of Baby by KIDBOX
Social mission-based style box for kids featuring top fashion brands, such as Splendid, Jessica Simpson, DKNY, Adidas, PUMA & 7 For All Mankind, at amazing prices now makes it more convenient for parents to shop for their babies
KIDBOX, the first kids’ styled box offering premier brands, significant savings, and a mission to clothe one million children in need, is today announcing the launch of Baby by KIDBOX, a seasonal apparel box for baby brands such as: Giggle, Jessica Simpson, DKNY, Adidas, Burt’s Bees, Reebok, 7 For All Mankind, Cutie Pie Baby, Chick Pea and Kyle & Deena. Building on the success of KIDBOX and its fun and effortless shopping experience for both parents and children, as well as its important social mission, the company is now expanding into baby apparel as its first extension of the brand since fashion executive, Miki Racine Berardelli, took the helm as CEO in September 2016. As an extension of KIDBOX, which currently caters to girls and boys ages 2-14, Baby by KIDBOX is now available for infants and babies (newborn-24 months), allowing parents the opportunity to shop for all their kids through the curated service. Each baby box includes 5-8 items of premier brand apparel and accessories, for USD 58, an average of USD 7-12 per item.
“All parents – especially new moms and dads – are starved for time and are looking for one place to shop for all of their children’s needs and style preferences,” said Miki Racine Berardelli, KIDBOX CEO. “With our baby extension, we are offering parents the convenience of purchasing stylish clothing curated especially for their babies without the fuss of having to search through multiple websites or driving to the mall. Meanwhile, families can enjoy their new clothes while knowing they are also giving back to children in need.”
“We’re excited that Giggle is participating in the launch of Baby by KIDBOX,” said Giggle CEO David Janke. “We see this as a strategic opportunity to increase Giggle’s brand awareness and customer reach.”
Baby by KIDBOX is a natural extension of KIDBOX, which has experienced significant growth since launching last year under the vision of Berardelli, both in terms of the new team being built and overall as a brand. With KIDBOX now joining in on the babywear industry in addition to its existing foothold in children’s apparel, which is estimated to reach about $46.1B in 2017,* “Based on the growth trajectory since Miki’s arrival and the new team we are building, KIDBOX is now positioned to be the leading children’s box e-tailer and the new distribution avenue for brands looking to reach their target consumers” said co-founder Haim Dabah.
KIDBOX, a VC-backed start-up launched in 2016, is the first kids’ style box offering cool brands, amazing prices, and a mission to clothe one million children in need. Leveraging proprietary data science and machine learning, the brand creates a fun and effortless shopping experience that brings parents and children together to discover personalized styles and start the conversation about the importance of giving back. KIDBOX stylists curate a unique box full of stylish pieces personalized for each child from new born to size 14. The seasonal boxes feature premier brands including Splendid, Jessica Simpson, DKNY, Adidas, PUMA & 7 For All Mankind. To give back and help promote philanthropy among a younger generation, a new clothing item is donated to a child in need for every kept KIDBOX through a partnership with K.I.D.S. Fashion Delivers. KIDBOX is headquartered in New York with a Tel Aviv-based tech and data science centre.