Bureau Veritas and Cotton Egypt Association partner to verify Egyptian Cotton
The Egyptian Cotton Logo placed on products that have been tested and audited to be true Egyptian Cotton. Firstly there was a scandal caused by Indian Welspun who delivered goods to the U.S.A. with the label of Egyptian Cotton, but in fact delivered other cotton qualities and duped its customers. Secondly, now after months, there is action taken to secure Egyptian Cotton Logo is keeping its promises also to restore customers confidence around the world
Bureau Veritas Consumer Products Services (Bureau Veritas), leaders in testing, inspection/audit, advisory and certification services, have announced an exclusive partnership for the next 5-years with the Cotton Egypt Association (CEA) to provide conformity assessment services to verify that the materials are traceable to confirmed lots of true Egyptian Cotton at any stage of production.
The Egyptian Cotton Logo is a mark that helps restore faith as to the authenticity of products bearing the claim, Egyptian Cotton. It demonstrates that the CEA has certified that the product is true Egyptian Cotton by conforming to the requirements in the Factory Audits and Testing services and is ready for retail. The exclusive agreement with Bureau Veritas brings global scale and reach to the scheme thanks to Bureau Veritas’ leadership position within the retail / consumer goods marketplace with test labs and auditors worldwide.
Bureau Veritas will be providing the following services to companies making or selling products with the Egyptian Cotton Logo:
• Factory/Facility Audits – Audits of the production capability and performance of a factory against Bureau Veritas’ Fibre Traceability Facility Assessment methodology. A corrective action plan is set up to help facilities who do not achieve an acceptable score within the Material Traceability Audit.
• Retail Surveillance – Quarterly audits at retailers, based on a list agreed to by the CEA, to check product information against the database to confirm the traceability records in place.
• Information Management – Bureau Veritas will optimize its industry leading BV OneSource web based supply chain quality management platform to manage test reports, audit reports, corrective action plans and the traceability “database” functionality for CEA and its member companies.
Mark Agius, Senior Vice President for Bureau Veritas Consumer Products Services in Europe, Middle East & Africa commented, “This exclusive partnership with CEA for the next five-years takes our support for producers and buyers of Egyptian Cotton to the next level, enabling retailers, brands and their supply chain to easily access this scheme.”
Bureau Veritas is a global leader in testing, inspection and certification services. Founded in 1828, the group has 69000 employees located in 1400 offices and laboratories around the globe. Bureau Veritas helps its clients to improve their performances by offering innovative services and solutions in order to ensure that their products, infrastructure and processes meet standards and regulations in terms of quality, health and safety, environment protection and social responsibility.
Bureau Veritas’ Consumer Products Services division is a leading global quality assurance and sustainability provider for the global consumer product and retail markets. It offers an array of specialized services including testing, inspections, certification, audits and engineering services for a wide range of consumer products. These products include soft goods; electrical and electronic products; smart world products and services including wireless and mobile devices; automotive equipment; hard goods; toys and juvenile products; premiums; food products as well as health, beauty, cosmetics, and household products.
The Cotton Egypt Association (CEA)
CEA is a non-profit association established in 2005 with support from the Ministry of Industry and Foreign Trade. The Association’s mission, working closely with local and international companies involved in the Egyptian cotton supply chain, is to protect Egyptian cotton’s legacy of luxury and help promote all Egyptian Cotton licensees and their products.
CEA’s mission is to manage, market, promote, license and monitor the Egyptian Cotton logo and its licensees, as well as guarantee the authenticity of products licensed to use the logo. This ensures products that carry the official Egyptian Cotton logo are softer, finer and more resilient than products made from other fibres.
In addition to working with Egyptian cotton growers and manufacturers, the CEA has partnered with the IMC, The Export Councils, Cotton Organizations, NGOs and donors to ensure adhesion to international labour, safety and trade standards.