The first Concept Trade Show & Pop up Store during Paris Fashion Week
During the Parisian Fashion Week at 55 rue Saint-Roch Paris 1rst, a strategic location during Paris Fashion Week
The General Public will discover at the HEROES * HEROES Pop Up Store the S/S 2017 Collections and Products, as well as a young plastic artists exhibition, from Saturday, February 25 to Thursday, March 2, 2017. The Fashion Week is finally available to all.
The HEROES*HEROES Trade Show will welcome Professionals to present the latest F/W 2017 Collections and products, from Friday March 3 to Monday March 6, 2017.
The partner and founder of ZADIG & VOLTAIRE, Thierry GILLIER, supports HEROES*HEROES which promotes the creation and the new generation of entrepreneurs – in hosting HEROES*HEROES in the former building of the Fashion Maison that became an ephemeral space; close to the Colette Store, and the former generation of Fashion Fairs at the Tuileries Gardens and the Louvre.
The Heroes/ The Young Brands are the new Eldorado of the Fashion world and the Food industry. The BabyBrands intrigue the general public, passionate buyers, question the press, and pave the way of investors. The BabyBrands bring the renewal and freshness necessary to Fashion. Founded by the digital natives, the BabyBrands make the economy a positive lever for development. They produce on the basis of ethical, solidarity and economic criteria.
Made in France or Made in Europe, they market their productions through their E-Shop and take advantage of social networks for their communication. Inviting their “Followers” to attend their Pop up Stores events. Creative renewal at an accelerated pace and independent are proper to BabyBrands.
PYRATES/ Regina POLANCO’s vision of the world is impregnated with fashion images. It is based on two founding pillars: luxury and technology. The old and the new world. Guided by those from her Y generation, the digital natives, that Regina created PYRATES, a high-style jogging line made in Europe that uses a unique technological material created by Regina and named SMART FABRIC. Its futuristic lines, highly shaped, highlight the bodies of the Y generation and its energy. Registered in the BabyBrand Concours Fashion – 2017.
RA+RE/ They are 3 girls who founded a Techno music label + vinyl records edition + 3 girls Dj + a sexy fashion Collection, Made in France, for Techno Concerts. They will deliver a daily musical performance throughout the duration of the Fair. Winner of the BabyBrand Concours Fashion – 2016
LE CHOCOLAT DES FRANÇAIS/ Founded in November 2014 under the Made in France banner, the Frog brand makes handmade chocolate bars, wrapped in packagings designed by a variety of artists (illustration, graffiti, cartoon, contemporary art, etc … ). It is already present in 200 point of sale in a dozen countries. Lauréate du Concours BabyBrand Food – 2015
TWINS FOR PEACE/ Created in 2009 by the twins Maxime and Alexandre Mussard, Twins for Peace is a French brand of solidarity and responsible fashion. For every pair of sneackers sold, a locally produced pair of shoes is offered to a child who needs them. Winner of the BabyBrand Concours Fashion – 2015
CAVIAR ULTREÏA/ Expert in the catering world, Véronique Yoon- Kyung Martin bet to launch Ultreïa, her new caviar brand, in 2014. She proposes to her clients an uninhibited, accessible and ethical luxury product range. The brand also offers an exclusive and unique variety in France: caviar “One Ultreïa”, a biological variety derived from the Mediterranean sturgeon Acipenser Naccarii. Véronique Yoon-Kyung Martin chose to establish on the famous Place Vendôme, in the Salon Vendôme, confidential and hushed, to share her passion about caviar welcoming by appointment, to taste her refined and festive caviars. Reason why she has named her Made in France caviar: “Sélection Vendôme”. Winner of the BabyBrand Concours Food – 2017
INÈS-OLYMPE MERCADAL/ Heir of a tradition of high quality shoemakers Inès-Olympe Mercadal, becomes at 29 the symbol of a generation of women who are not afraid to rebel against the norms. With her oversized bun and huge glasses, since 2016, Inès- Olympe Mercadal features an ultra-feminine wardrobe which resembles her. Massively influenced by the 80s aesthetic, her Collection blends elegant furs and textile pieces Made in Paris with retro leatherwear, shoes and wacky accessories Made in Spain. Winner of the BabyBrand Concours Fashion – 2017.
The Founder/ Gérald COHEN is a Press and Advertising Officer. He is the founder of the BabyBrand Contest which since 2011 has identified and valued the new generation of entrepreneurs with the BabyBrand Fashion and BabyBrand Food Trophies, designed by Ora-ïto. Logically, he now creates the Concept Trade Show & Pop Up HEROESHEROES which present these BabyBrands.
Gérald is also the author of LA MODE COMME OBSERVATOIRE DU MONDE QUI CHANGE