Apparel Sourcing Paris – Avantex Paris – Shawls & Scarves Paris – Texworld Paris successful
Messe Frankfurt’s February 2017 Paris trade shows demonstrated calm optimism, with a total of 13559 visitors, meaning an increase of 6.9 % compared with the February 2016 show.
The effects of the uncertainty experienced in February 2016, due to the challenging security issues, have now returned to normal. A situation that puts the fashion industries back in an ideal position to move forwards. As it was, Europeans and Americans represented an average increase of 6% at this February 2017 show.
The French are keener than ever to attend the show and numbers have grown for the 3rd show in succession, amounting to +12 % this time. Italian visitors are up by 9 %, and those from Spain are also on the increase, up by 3 %. Extremely stable figures for the United Kingdom which still remains the second most represented country.
Something of a surprise: the conspicuous presence of numerous trade visitors from Greece, an increase of 13 %, is evidence of a return to form for this well-known player in the sector.
Americans have found their way again to the Paris trade shows organised by Messe Frankfurt; compared with the results in February 2016, this is a 9 % increase in attendance. Nor is the South American continent lagging behind and has shown a strong interest in the trade shows’ fashion business platform with increased attendance from Brazil and Argentina (+36 %) and from Mexico (+5 %).
Contractors from Asia were not missing from this February’s meeting either, up by 9%. Growing interest from African trade visitors: +17 %. The new Texworld and Apparel Sourcing shows in Addis Ababa are no doubt not irrelevant in this appetite for this business platform for all fashion-related industries.
“A truly successful show, both in terms of visitors and in the view of exhibitors, who regard it as a positive result not experienced for quite a long time. It was very obvious that the show got off to an excellent start on the very first day when the doors opened. We observed that the market was very confident, less hesitant and more assured where activity was concerned. The launch of Avantex has placed the need for innovation in the textiles industry at the heart of the market. This 4th show firmly establishes it as a preeminent reference point for fashion brands in strategy development and for textile and technology firms in the process of making investments, on all levels, from the material through to distribution, in highly technical features and in digital technology”, concludes Michael Scherpe, President of Messe Frankfurt France.