RefibraTM – Lenzing’s initiative to drive circular economy in the textile world
Lenzing achieved another milestone in its innovation heritage in the textile industry by developing a new fibre based on cotton scraps and wood. RefibraTM is the first cellulose fiber featuring recycled material on a commercial scale and was launched on February 7, 2017 at Premier Vision textile fair in Paris
The fibre is produced in the TENCEL® production process. TENCEL®, already a market success as an eco-friendly fibre, is now achieving another key milestone by creating from natural resources what is likely the most sustainable fibre. RefibraTM from cotton scraps and wood will further build Lenzing’s reputation as a leader in the field of environmental fibre technology and will push new solutions in the textile industry towards circular economy by recycling production waste.
“For Lenzing, developing circular business models in the fashion industry ensures the decoupling of business growth from pressure on ecological resource consumption. It reduces the need to extract additional virgin resources from nature, and reduces the net impact on ecological resources,” explain Stefan Doboczky, CEO of Lenzing Group, and Robert van de Kerkhof, CCO.
RefibraTM – Reborn TENCEL® fibre
The new TENCEL® generation RefibraTM stands for “Reduce, Reuse and Recycle”. “The brand name RefibraTM and the claim ‘Reborn TENCEL® fibre’ illustrate immediately that this new kind of fibre is made of recycled materials promising reduced reliance on natural raw materials. Because RefibraTM is based on the TENCEL® fibre, which has been internationally recognized for its environmentally responsible closed loop production process, RefibraTM offers a deep sustainability profile that clearly contributes to circular economy,” van de Kerkhof explains.
RefibraTM with fibre identification
Transparency becomes more and more an issue in the textile industry to prove for example material origin. To assure customers that the fibre, made from recycled material, is really in the textiles, Lenzing has developed a new identification system. The system makes it possible to identify the
Refibra™ fibre in the finished textile. This guarantees transparency in the overall processing chain. The RefibraTM fiber itself is part of the global Lenzing Branding Service and the brand is licensed once the textile has undergone a certification process.
International partnerships for circular economy
“Close cooperation with leading companies who attach particular importance to sustainability is a pre- requisite for a successful market launch,” van de Kerkhof comments. “These pioneering companies offer the possibility of jointly developing concepts that contribute to a more sustainable fashion industry and promote the circular economy in this sector as well.”
For a better planet
“TENCEL® itself is an environmentally responsible fiber of botanic origin. With RefibraTM, we add to the future of manufacturing and start to reassess waste as resource. The target is to close the loop. We will not stop our innovation before we are there,” van de Kerkhof said. “Lenzing is working for a better planet.”