ITV Denim innovation at Munich Fabric Start

ITV Denim innovation at Munich Fabric Start

ITV Denim opens the year at Munich Fabric Start presenting in its main stand, in the Catalyzer Bluzeone area, a special selection of the most innovative concepts in its collection.

4.-Photo-by-Team-Peter-StigterBut this is not all: in the avant-garde area Keyhouse it will showcase “Glow in the dark”, the extraordinary Capsule Collection that has led the Italian company to win, for the second year out of three, the Global Denim Awards 2016, produced with the talented designer Anbasja Blanken

Continuously reinventing denim, through outstanding production and research paths that start from the pure denim tradition to reach the world of luxury and haute-couture: this is the spirit that brings ITV to become an absolute protagonist of innovation in denim from the prestigious stage of Munich Fabric Start, the German exhibition that takes place from  January 31 to February 1, 2017 with an enthusiastic double showcase: on the one hand the main stand in the suggestive CATALYZER BLUEZONE area, on the other a stimulating installation in the KEYHOUSE, a presence that confirms ITV Denim amongst the selected brands for these exclusive spaces dedicated to the most innovative and avant-garde projects.

Innovation is still at its top with the special selection of SS 2018Denim IMG_4106Denim IMG_4106

In the CATALYZER BLUEZONE, the area that presents the best novelties and trend-setters in the denim world, ITV Denim brings the most refined projects of its collection, with a special preview of the SS season 2018.

With its predilection for refined materials and experimentation aimed at producing fabrics characterized by unique brightness, this special selection amazes for its freshness and bold use of colours, resulting in a kaleidoscope of interpretations.

The new frontier of stretch

Continuous research on materials and processes is rooted in the ITV Denim DNA and comes alive with the new line STRETCH-NO-STRETCH™, a moment of absolute revolution in the world of elastic fabrics. Thanks to an exclusive weaving technique, an ITV Denim patented system, a product takes shape that adapts itself to body shapes and movements in an absolutely natural way, resulting in a pure cotton fabric that does not contain elastomers. A technology that also guarantees flawless washing, reducing consumptions and production costs.

Pure denim, rediscovering its origins

The line WORKING HERO™ explores the real denim heritage drawing inspiration from working-class fabrics, like the ones used by American miners in the early years of the twentieth century and by steelworkers in the Sixties and Seventies. The outcome is pure denim, with intense and clear shades effects that meet vintage, with a very specific sulfur dyeing process for a unique raw effect.

Where denim meets haute-couture

In the ITV Denim SS 2018 collection there is also room for a denim version dedicated to luxury and haute couture. The line LUXURYBLEND™ presents the project “Gala Denim” where cotton is mixed with silver and other precious materials, creating a perfect harmony for a fabric with a shiny and refined allure, designed for high fashion reinventing denim and literally shines new light on it, with its amazing suits and gowns, tuxedos and brand-new interpretation of luxury.

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