Jos Berry highlighted new cellulosic yarn brand, Naia from Eastman

Jos Berry highlighted new cellulosic yarn brand, Naia from Eastman

Jos Berry, global trendsetter, founder and CEO of Concepts Paris and the creative force of trend for the intimate apparel fair Interfilière General Forum, was host Whisperings, a walk-through experience and trends project for the Interfilière Paris fair held January 21–23, 2017

Celebrating creativity and beauty centred around technical prowess in lingerie for spring/summer 2018, it’s at the forum that visitors to the fair can be the first to learn about the new name in fibre for intimate apparel: Eastman Naia™ cellulosic yarn. During show hours, attendees can visit Whisperings at the Interfilière General Forum, Hall 1, during which Eastman Chemical Company’s new cellulosic yarn brand story and knit collection will be revealed. As an event that coincides with the growing demand for materials originating from sustainable sources, the unveiling of Naia™ from Eastman represents an opportunity for brands and mills to innovate with a fresh yet proven cellulosic material.

For Whisperings, Eastman, working with U.S. knitter Bella Fabrics, has created a prototype knit using Naia cellulosic yarn to illustrate the lightness and silky femininity of the new brand name. The installation depicts Gaia, the primal earth goddess, as a reminder of our responsibilities towards dwindling resources.

“My vision for Whisperings is to evoke the emotional experience and value that technology brings to lingerie, and Naia’s first prototype knit seeks to capture the elements of lightness, silkiness and beauty,” said Berry. “These themes are integral parts of a lingerie experience for a woman, and the fibre itself enables these elements beautifully.”

Made from wood pulp derived exclusively from sustainably managed and certified forests, Eastman Naia™ cellulosic yarn is a poised, new reflection of a long-standing fibre that enables luxurious, comfortable and easy-to-care-for fabrics and garments. A supplier of filament yarn to the textile industry for 80 years, Eastman introduces Naia cellulosic yarn as the newest offering for those seeking to innovate in their next collection.

New technical data confirms that Naia can inherently provide the performance consumers are demanding in intimate apparel, such as moisture management, cool hand and practical usability. Fabrics made of Naia release stains like wine and coffee easily, offer excellent wrinkle recovery, and can be laundered at home. It’s with these newly proven benefits that Eastman ushers in its fresh brand name for the intimate apparel space.

With over 30 years of experience, Jos Berry’s career includes all aspects, from product innovation to brand development and merchandising. Well known as the creative force behind the Interfilière General Forums, Berry is also the former creative director of Triumph International, and the founder and CEO of the trend group Concepts Paris, serving the top-tier of the lingerie column. The key to Jos’s career is her deep interest in the socioeconomic developments of women, and her career has reflected this passion in the many impacts she has made on various lingerie brands and markets over the years, liberating lingerie from social and cultural stereotypes. With her Concepts Paris team, she has won worldwide recognition for breaking open product segmentation and introducing cross-merchandising in regional markets like Asia. As creative director of Triumph International, she was responsible for developing the brand’s DNA, creative handwriting, and the creation of iconic best sellers. Since 2016, Berry concentrates on developing Concepts Paris, growing her Design Concepts book business as well as consultancy and design projects.

Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2015 revenues of approximately USD 9.6 billion. The company is headquartered in Kingsport, Tennessee, USA, and employs approximately 15000 people around the world. 

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