Spartoo, the number one of European Fashion website arrives in China

Spartoo, the number one of European Fashion website arrives in China

Spartoo, a leading player in European fashion since 2006, is continuing its international development by launching a Chinese version of its website

On the Chinese website more than 700 European and International Brands are available.Spartoo-Logo   

Having been present throughout Europe for more than seven years, Spartoo is giving new impetus to its international development beyond the European continent, by launching a Chinese version of its website in 2016.

In the Chinese version, Internet users will find what has made Spartoo successful in Europe: a wide choice of brands – over 700 – dedicated customer service, and fast and free delivery.

French fashion houses are in the spotlight: Spartoo offers iconic brands such as Bensimon, Lacoste, Kickers and Petit Bateau, as well as fast-growing new brands.

Numerous European and other Western brands complete the range offered by the group, in addition to Spartoo’s exclusive brands (Betty London, Moony Mood and Fericelli).

“We offer Chinese consumers a vast choice of products from the best European and international brands,” explained Boris Saragaglia, CEO of Spartoo. All styles are represented and are available at all prices, with the goal of meeting the expectations of every profile,” concluded Boris Saragaglia.

A Well-Thought-Out and Well-Prepared Market Entry 

Spartoo Chinese websiteThe presence of Spartoo in China is the result of a well-thought-out strategy driven by the management team. A complete process was put in place to ensure a successful market entry: translation of the website into Mandarin, creation of dedicated customer service with the recruitment of people proficient in Chinese language and culture, adaptation of payment methods and the implementation of specific logistics.

“The Chinese population is mostly young, becoming increasingly connected every day, and open to new modes of consumption. Extending our international coverage to the Chinese territory is one of our current goals,” said Boris Saragaglia, CEO of Spartoo.

Spartoo key figures:

– Founded in 2006, is a major player in European fashion.

– Gross sales for 2015: EUR 140 million

– 3.5 million pairs of shoes sold in 2015.

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